40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success, it makes sense that one should have a way to quantify and measure such equity. (Keller, 1997, pp.372-379) For hospitality industry, brand equity is an important intangible asset to hotel that has psychological and financial
Topic: Knowledge Management and Intellectual capital AUTHORS: D GUPTA B PRUDHVI M KIRAN REDDY Abstract: Knowledge is something that comes from information processed by using data. It includes experience, values, insights, and contextual information and helps in evaluation and incorporation of new experiences and creation of new knowledge. People use their knowledge in making decisions as well as many
This paper is the study and suggestion on how higher education manages intellectual capital in their organisation to sustain their reputations. HMIC5503 Managing Intellectual Capital in Higher Education Gomalah Ganasun – November 25, 2014 HMIC5503 November 25, 2014 Managing Intellectual Capital in Higher Education Introduction New government and private universities are endlessly forming. The extended competition within the higher education to be the best is also occurring. Institution that provides
In an attempt to unify a common brand definition, many theoretical frameworks have been provided in order to conceptualize the definition and understand the brand value (Maurya and Mishra, 2012; De Chernatony et al., 1998; Ambler and Style, 1996). These structures help both scholars and practitioner to comprehend the different angles the brand has been seen from deeply (Brodie and De Chernatony, 2009). As a result, different philosophies are presented to provide brand new concepts (Brodie and De
LT N G N G B P . 6 E Q U I 0 M A A A1 /I 9 9 • R A N D 5 – 1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose, we first analyse the concept of brand equity; second, we provide a comprehensive framework for managing brand equity; and finally, we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in
Method of measuring brand equity, Differences between them, Pros and Cons INTERBRAND METHOD Inter-Branded Method Interbrand model is a financial-market-value-based technique for estimating a firm’s brand equity, the essence of this method is a method which turns the future income to present value In this method, brand equity is defined as “the incremental cash flows which accrue to branded products
This paper discover about application of knowledge management in process performance in organization. An experience of applying technology of appropriate results in improving operational management is important. In order to measure the success of process performance consistently, the organization have to use different features in each knowledge management presentation. They have to change the practices to be more responsive so some improvements of the process are require, which focus on quality,
Is Technology Changing the Way We Read and Obtain Knowledge? Knowledge management often involves isolating and planning intellectual assets within an organization, producing new knowledge for competitive advantages within the organization, making vast amounts of corporate information accessible. Knowledge management can be hard to interpret or explain. How would a nurse or doctor define “health care” succinctly? How would a CEO explain “management”? Each of these areas is very complex, with many
fiercely competitive environments for achieving a sustainable advantage. This is possible only when organisations position their strategic policies and develop durable and distinctive business capabilities by justifiably utilising their resources and knowledge combined with innovation. DETERMINE THE VISION Management 's vision should be focussed in a well-planned balanced scorecard. The management must keep its focus on the goals and vision of the business, irrespective of whichever part of the company
Measuring profitability is the most essential measure in determining the success of a company. Measuring liquidity comes from the current ratio and it is important because a company needs to be liquid to survive. Lastly, measuring efficiency is determined by accounts receivable turnover, asset turnover and inventory turnover. Measuring efficiency is significant because a company that is efficient proves that a company is managing their assets and generating money into profit