Media Affects on the Self- image of Women Essay

In the documentary Killing Us Softly 4: Advertising’s Image of Women by Jean Kilbourne, she talks about how women are depicted in advertisement. The average American will spend 2 years of their life just watching advertisement, and most of these people will make the claim that the ads were not effective to them. Jean Kilbourne stresses that the advertisement companies make their ads quick and cumulative so that they almost seem forgettable. However, the advertisements will still resonate in your mind unconsciously. Kilbourne argues that the objectification of women in the advertisement industry: negatively affects the mental health of women with the societal need to be perfect, encourages the eroticism of violence, and tells women they need

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products, but researchers are concerned that this places pressure on women to focus more on their appearances. As stated in an article from Body Image and Advertising, the average woman sees 400 to 600 advertisements per day and by the time she is 17 years old, she has received over 250,000 commercial messages through the media. While only 9% of advertisements have a direct statement about beauty, many more implicitly emphasize the importance of beauty- particularly those that target both women and girls. (HealthyPlace)

The media plays a major role in the way our society sets certain standards and forms opinions. No matter where we go, the media is everywhere. The message that the media illustrates today is that “thin is in”. When was the last time you flipped through a magazine or through the television channels without seeing some type of advertisement promoting a new diet or new product being promoted by a super thin model or actress? Young girls are the main targets for new products. It is common for young girls to be obsessed with what is “in”. The message that young girls are getting from the media is that having bones sticking out is the way to look. They then become preoccupied with their bodies and self image. “ The exposure to ideal images coincides with a period in their lives where self regard and self efficacy is in decline, where body image is at its most fragile due to physical changes of puberty and where tendency for social comparison is at its peak” (www.eating-disorders.org.uk/docs/media.doc). The media illustrates to young girls an “idealized” shape which leads to being beautiful, popular, successful, and loved but which is not realistic to have unless you have the “idealized” shape. Therefore, they believe that their lives will be perfect as long as they are thin and have the “idealized” shape. The two main sources of media that reach young girls are television and magazines.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

What do you see when you look in the mirror? Do you like what you see? In Jean Kilbourne’s article, “Two Ways a Woman Can Hurt,” she discusses the sexualization of women in advertising and how it plays a role in violence against women. Elline Lipkin discusses the causes and effects of negative body images in her article, “Girls’ Bodies, Girls’ Selves.” Although I agree with Kilbourne that advertising and violence can be related, it is important to consider Lipkin’s argument about how advertising shapes body image in a negative way because while a lot of women experience violence, everyone experiences the effects that advertisements have on body image.

I agree with Jean Kilbourne’s perspective which argues that women are misrepresented by the media because they have to live up to standards of body image that the media creates, which is a significant aspect of a consumer’s self-concept. Women are perceived to be skinny and light complexion. Even though that is not the case, the media continues to impact people. This leads to social comparison, which has an impact one’s self esteem because one then tries to evaluate her appearance by comparing it to the women depicted in these ads. There are however, some limitations to her arguments. For example, if women are as free as she implies then they are free to reject the messages of advertisements. Her argument can only go so far because it is not

“There is no doubt that advertisements are everywhere, in fact the average woman sees about 400 to 600 advertisements per day” (HealthyPlace.com). The stereotypical woman in today’s society is at home and taking care of the children, looking young and appealing to the man’s eye, and is seen as a movie star. The stereotypical women in advertisements today have sex appeal and are centered upon the notion that women must maintain a social standard to be accepted by society. The sex appeal does not promote a lifestyle that is in the best interest of all women. However, these ideals

In society, women are held to a very high social standard. The pressure to look as perfect as all the models in magazines have driven many girls to an impossible fixation. Not only is it seen as a social norm, but also people do not even realize the degrading images of women in our everyday surroundings. After watching “Killing Us Softly”, this ideal was brought to my attention more that almost every advertisement piece that involves women promotes sexualization, objectification, and reinforces the feminine gender roles in America.

Researchers have discovered that “ongoing exposure to certain ideas can shape and distort our perceptions on reality.” (Mintz 2007) Because young girls are subjected to a constant display of beautiful people in the media, they have developed a negative body image of themselves. Those who have a negative body image perceive their body as being unattractive or even hideous compared to others, while those with a positive body image will see themselves as attractive, or will at least accept themselves and be comfortable in their own skin. During adolescence, negative body image is especially harmful because of the quick changes both physically and mentally occurring during puberty. Also, young girls are becoming more and more exposed to the media and the media keeps getting more and more provocative. Young girls are looking to women with unrealistic body shapes as role models. It’s hard to find, in today’s media, a “normal” looking

Do you remember the last ad you saw in the past 24 hours? Do you remember what they were selling? It was definitely not the item that was mentioned at the bottom of the ad. For years, marketing has been using people 's temptations to make them interested in the ad, or commercial; not necessarily in the product. In Judith Lorber’s piece, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, it becomes evident how many different ways a woman can be negatively affected by the media’s idea of how a sexy woman is supposed to look and be treated. Lorber’s research explains how women are negatively affected in the workforce and within their daily lives due to the constant objectification of women in ads and commercials. Women are forced to

Today, we are always surrounded by a variety of media and we identify ourselves in parts of those images we see. Media believes women should look like Victoria Secret models: tall, lean, and tanned women, but lately there has been issue from women all over the world who are tired of having to be set at impossible types of female figures. Revolving around a certain type of body figure is horrible because bodies come in different shapes and sizes. The media has influenced the female body perception by showing that women need to have a “perfect body” to pass in society. These magnificence gauges, multiplied through the media, impacts affect women and their self-perceptions. The medias influence on female body image has led to eating disorders, dissatisfaction in women, depression, and substance abuse in women.

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

In 2001, actress Kate Winslet caused controversy over a statement she made about her weight. She told Britian’s Radio Times that she needed to lose weight “or I won’t work.” She was referring to the nearly fifty pounds she gained during her pregnancy, but fans were still upset over the famously curvy actress’s confession. Then, in 2003, Winslet shocked fans and critics alike when she expressed her distaste for GQ Magazine’s digitally slimmed pictures of her (Tauber, 2001). The most recent criticism of Winslet was in 2008. She appeared in Vanity Fair Magazine looking slightly thinner than normal, and many people were judging Winslet for being hypocritical. Winslet’s rep said that she was not airbrushed to look thinner, that that is

In terms of women and sex appeal, the world of advertising has changed a considerable amount. Many of the advertisements which are seen in newspapers, magazines, and television fail to portray women in a more positive light. The image of females in numerous advertisements are merely viewed as fascinating "objects" while they are also being displayed in a fashion that is supposed to appeal only to men, i.e. exploitation of the body. Though these types of advertisements are very effective at selling their products to consumers, it seems as if the minds ' of women, especially younger women/teenage girls are being corrupted as they are pressured to live up to the ideal image: sexy and thin with a little extra curves.