Running Head: MEDIA: AN INSTRUMENT OF 2 Media: An Instrument of Information ABSTRACT In modern society, a variety of different forms of media have developed. Examples include advertising media, broadcast media, digital media, mass media, news media, and social media. However, at the core of all of these different forms there lies the necessity of communicating certain materials to a broad audience. In most democratic nations, it is assumed that the public will act with informed consent in regards to their role that they play as a member of a democratic society. Yet, to established informed consent, this requires that citizens have access to and are concerned with media of a certain caliber. This media should be of a relevant, informative, and unbiased nature so that voters in a democracy can make informed decisions. However, much of the modern media environment is plagued with biased information that can be entirely irrelevant and contains little information at all. Therefore, with new media channels and new levels of complexity inherent in the media environment, the value of information in which democratic voters can base their decisions on is greatly diminished. Furthermore, without the media enabling citizens to maintain their informed consent, the functionality of a democratic system is also compromised. INTRODUCTION Modern media is a core component in nearly all societies, historical and contemporary, because media is the mean in which mass communication can work
The power of media has evolved so much over the last century and the technologies are getting more and more advanced. Long time ago, there were paper-based media such as books, magazines, newspapers, flyers and pamphlets. Then radios, TVs and motion pictures came to reality bringing media messages in real time to the people. Nowadays, it advances to a higher level, with the help of the internet, the media has expanded itself through the social media. And undoubtedly it has controlled the society indirectly and it is not stopping any time soon. Thus, it has made an impact in the mass society in a way that many people depends on the media for their daily activities, such as checking the phone for missed calls or new e-mails, checking
How we conceive mass media comes in different ways such as: television (24 -hour news channels,) (hoarders to fashion models,) (music videos, nature documentaries, and reality shows). With videos on demand
Throughout the years, popular culture has grown into an intellectually battle. Steven Johnson affirms that “the popuIar media steadily, but almost imperceptibly”, made “our minds sharper”. Johnson can be looked as an ideal example of the good impact the media has on its people. He doesn’t judge the negative advertisement, the numerous crimes presented on a daily basis or the violent television dramas but he explains how these are just a shell, a mantle and underneath it reveals a machinery meant to challenge and develop people’s mind.
In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.
Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. In
For persuasion one has to convince the audience that a certain point of view is correct when put against others. Politicians, leaders, and other individuals of power use the media to influence the viewers. A rather powerful tool, if used the right way, it can gather thousands upon thousands of followers. The media’s role in political affair is very crucial: it can make or break the candidate. Certain television networks as well as other news websites on the internet give individuals the platform to express specific viewpoints. Media plays an important and powerful role in America. Millions of Americans view the news and form opinions based upon what they hear, see, or read in the media. The media should present their news in an unbiased way
Since media can inform people of what is happening, can change the way people think and can incite people to action, it is proper to say that the media is an important way of communication that is also helpful and
Many of us have already heard about President Clinton's scandalous affair with Monica Lewinsky through some form of medium. What started out as an inquiry to provide information to the public has turned out to be a huge media circus that seems to be more entertaining than informative. Unfortunately, Clinton is not the only person that has been "exploited" by the media; quite often, numerous people have been in the public's glare because our media have stepped over their boundries. Tapping into our sensitivity and curiosity, the media have become more incredulous and entertaining than informative. Their methods of getting a story have become quite barbaric and unethical during the past years. It is the intrusion into personal lives that I feel
Media has become a powerful source of knowledge, and a great breakthrough in human history. Who can regret that media is a daily need in our lives. Media has the ability and control to adjust to all levels of knowledge in people. Media helps us to escape from our daily lives and our problems in times of stress. Thou Media as proved to be beneficial by educating, entertaining and informing us, it has also have its downfall, to cause many bad influences to the younger audience. Media has influenced us to conduct bad behavior, breed violence among teens and fear to the public, thus causing a lot of negative conflicts among ourselves. Television, Music, Internet, and more, are just some of the media exposure that needs to be censored and
Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because
The media is widely acknowledged as the most accessible form of information in the world. Especially, adolescents are one of the experienced Internet users. Besides, they could have access to most contents easily. According to one study, American teenagers took their times a lot to using media (SNS, Internet, games and television). The average hours per a week are more than 38hours. One of the contents what they spend their time is YouTube. It is a large video sharing service and more than 4 billion clips are watched every day on YouTube. In addition, many of most watched videos are music videos. A recent study found that 77% of adolescents are watching a YouTube channel and 1 over 3 of them is a viewer of music channel. More over,
The piece of media I will be analyzing is the US version of a TV show called The Office. In order to prove that this is a piece of media, we need to first define what media actually is. In class, we defined media as a technology of communication. Our book defines media as the process of communicating a message from a sender to a receiver (Croteau & Hoynes, 2014). The Office falls under this description. NBC is the sender, The Office is the message, and the viewers of the show are the receivers.
The news media is an important aspect of a democratic nation, as one of their roles is to be a voice of the public — to mediate between the public and the government. Anderson (2007) asserts that the normative roles of the news media in a democratic society are to undertake the role of the fourth estate, act as a watchdog, and when necessary, as a counterbalance to those in society who abuse their power. In other words, the media’s function in society is critical to ensuring a balanced governance and providing reliable information to the public. It is the primary institution within which the public can better understand its society and the world around them. This paper synthesizes my research findings regarding the saturation of
Since the last decades, mass media has taken a big role on any society that exists nowadays. It is of great importance because of many reasons. One of them being because thanks to them information can be spread throughout the world in a matter of seconds. In a way this type of media unites the world more than anything, especially when we talk about the TV. For sure in most houses of every country, there is a TV present. And as in most
It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of