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Dangers And Long-Term Effects Of Tanning

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Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them. The two articles we have looked at for analysis have a common theme – both talks about the dangers and long-term effects of tanning. The first article is from The Big Issues and the second is from Derby Evening …show more content…

The two texts have been written with different intentions and they both have specific target audiences. The first text, ‘Sun Vampires’ from The Big Issue, has been written to inform the readers of the dangers and long-term effects of tanning. Other purposes include: to ridicule the ‘tanorexics’, to advice people about the proper method of tanning and to warn those who are beginning to go on the sunbeds. The main target audience of this article is the younger generations of the society who are more likely to get addicted to tanning on sunbeds. Nevertheless to some extent, the authorial intent is to entertain and titillate leisurely readers who are looking for something to amuse the mind. In order to achieve the purpose and communicate the ideas to the readership, the writer uses vernacular language such as ‘fork out’, ‘one hell of a habit’ and ‘let’s face it’, and modern names, e.g. Peter Andre and Bros – these techniques appeal greatly to the young people and therefore convey the message more effectively. The writer also grabs the attention of casual readers by using a light-hearted tone- as a result of this, the reader wouldn’t be too shocked or frightened, thus willing to buy another copy of the magazine in the future. The second text, ‘Face the fact – the sun is a real danger’, from Derby Evening Telegraph (DET), have similar purposes to the ‘Sun Vampires’: to

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