Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them. The two articles we have looked at for analysis have a common theme – both talks about the dangers and long-term effects of tanning. The first article is from The Big Issues and the second is from Derby Evening …show more content…
The two texts have been written with different intentions and they both have specific target audiences. The first text, ‘Sun Vampires’ from The Big Issue, has been written to inform the readers of the dangers and long-term effects of tanning. Other purposes include: to ridicule the ‘tanorexics’, to advice people about the proper method of tanning and to warn those who are beginning to go on the sunbeds. The main target audience of this article is the younger generations of the society who are more likely to get addicted to tanning on sunbeds. Nevertheless to some extent, the authorial intent is to entertain and titillate leisurely readers who are looking for something to amuse the mind. In order to achieve the purpose and communicate the ideas to the readership, the writer uses vernacular language such as ‘fork out’, ‘one hell of a habit’ and ‘let’s face it’, and modern names, e.g. Peter Andre and Bros – these techniques appeal greatly to the young people and therefore convey the message more effectively. The writer also grabs the attention of casual readers by using a light-hearted tone- as a result of this, the reader wouldn’t be too shocked or frightened, thus willing to buy another copy of the magazine in the future. The second text, ‘Face the fact – the sun is a real danger’, from Derby Evening Telegraph (DET), have similar purposes to the ‘Sun Vampires’: to
It is essential to examine the cause of media’s increased influence on self-estem and body dissatisfaction before debating the possible solutions. First of all, as Geissler indicates in the essay, “We live in a fat-fearing and food moralizing culture where magazines, movies, and a multimillion dollar ‘health’ and diet industry all pump out the message ‘thinner is better’.” (330) The ideal of slender
Media has developed to become omnipresent in the day to day lives of the westernized societies. The media is considered a gigantic umbrella that houses a plethora of different outlets underneath it such as television, music videos, magazines, commercials, video games and social media. In this paper, the effects of media and various media types are examined to understand their potential outcomes. Focusing on how and if media affects body image in girls and women, the themes of dieting awareness, thin-ideal internalization, body dissatisfaction and behaviours are a few of the themes that reoccurred throughout various recent journal articles. Since the media is an ever-growing presence, it potentially has negative effects not only on our
Many people across the world are negatively affected by the media each day. Being exposed to the media, specifically body image, causes very damaging thoughts and actions to occur in a person’s life. Scientists and researchers tend to conclude that body images in the media and the exposure to those images causes a person’s mental and physical health to decline. To dig deeper into the conflict, people often question if mass media is the actual problem. Ultimately, scientists and researchers blame the media for the negative affects it has on people and the disaster it has created throughout time, while other people blame themselves for the negativity it has caused in their life. This controversial situation allows people to evaluate both sides of this argument and come to the realization that this specific situation is very crucial to know about in our lives.
I was born and raised in Palm Beach County of south Florida. The ocean, beach, and sun are just another everyday routine in the lives of a south Floridian. Sun bathing is a hobby that I never realized was such a big deal until moving to Orlando; when going to the beach and tanning is a privilege only shared on occasion. In Palm Beach County, it is hard to find someone that isn’t ten shades darker then they are naturally otherwise. When reports about the negative effects of UV light came about, I constantly heard “Oh, it won’t happen to me, I will deal with that when I’m older, but for now I’m going to continue tanning.” Today, skin cancer “is the most common type of cancer in the U.S.” (Ferrini, 2008). It is also the most dangerous for
Mass media can be defined as communication that transmits education, information, entertainment and news to mass audiences. Whether it be print media, such as newspapers and magazines, audio visual media, such as television, or cyber media, there has been debates on the impact and to what extent it can influence the populations behaviour, thoughts or actions. Print media, such as newspapers have an agenda. People trust newspapers as a reliable source of news and information, however journalists have been caught fabricating stories in the past, e.g. fake headlines published by the ‘Sun’, regarding the Hillsborough disaster, which seen the fans of Liverpool FC being branded as
For the second paper topic, I will touch upon the media issue of censorship and how the effects of censorship on the public and how its history has changed the way the world is ran as well as the current state of censorship.
It depicts the type of moods that humans will experience. People interpret media differently and receive messages through different perspectives. Although this advertisement could possibly exploit inner insecurities and anxieties that readers may have towards themselves, the other side of that is looking at the advertisement and finding motivation through it. Motivation is a good thing at times, but when motivation turns in to desperation and frustration, it can trigger unhealthy and not the most intelligent actions. A study was done in the Flemish part of Belgium with a random sample of 618 boys ages 11-18 years old. Within the study, the discovery that adolescent boys' use of supplements, has a relation to the exposure to appearance-focused media and fitness media (Frims & Vandenbosch & Eggermont, 2013). In saying this the findings showed that boys who rarely used fitness media were approximately five times more likely to have ever used supplements and more than twice as likely to consider the use of anabolic steroids compared to those who have never used fitness media (Frims & Vandenbosch & Eggermont, 2013). It is important to understand the concepts and theories that the companies continuously use on innocent and uninformed people because it happens everyday. The viewers of these different types of media, may not realize that the environment they are surrounding themselves in could cause serious
Magazines and television are often held responsible for the creation of unhealthy body image due to the portrayal of unrealistic images that cause people to feel uncomfortable toward their bodies and lose confidence in themselves. The introduction of laws regarding conventional media have been put in place in various countries around the world to minimise the effects media has on people and there perception of their bodies. However, such laws may not be able to eradicate body image issues due to the fact that the twenty-first century revolves around all forms of conventional and unconventional media. The media is held accountable for the creation of health concerns such as eating disorders and mental illnesses because of the unrealistic images
Media can be a significantly influential tool, especially when it comes to the diet and lifestyle choices we are faced with on a daily basis. As Australian residents originate from various different walks of life, each individual’s interests and priorities can be incredibly diverse. Certain people decide to exercise strait after work, while others choose to relax on the couch. Some families prefer convenience to home-cooked meals, while others seek a budget friendly alternative despite the poor nutritional value of such meals (fitness, 2013). When the media targets large groups of people such as children, or those from a lower socioeconomic background the effects on their health choices can be detrimental (Herron, 2014) (J. Mitchell Vaterlausa, 2014). Below are several images captured in my local area of Brisbane, along with a brief description, that will help depict how powerful media influence can be.
The mass media (including everything from television and music to popular novels and fan cultures), creates an endless and accessible flow of information. "What we know about the world beyond out immediate surroundings comes to us via the media (Yates 1999)." The technology of electronic media and the art of advertising have combined to create very powerful tools of influence. These tools are capable of shaping the attitudes, values and behaviors of large numbers of people (Walsh.) By identifying and examining the various forms of health information contained in the media, problems arise because the media does not present it's messages in a neutral and straightforward way. Because the media distorts reality, the public must become more
The media portrays Africa in many different lights. How the media publishes these events cause indirect consequences that affect many nations that reside in Africa . The media 's attention can be short and forgotten, or have gripped the entire world watching a moment in history. We see news on a daily basis today more so now with globalization and the speed of information across the world with the power of the internet. Before that, we had to rely on books, television networks, radio, and credible newspapers to get the news. Sometimes the media controlled by a state, or other actors can smear the truth of an event . Even though some of these new reports are on African issues, a lot of them are overshadowed by other international events; domestic events in our countries; and stories of violence and war. The gaining attention of the world can have an impact on an issue in Africa and the waning of that attention will also have an impact. The attention of the world is critical to those impacted by severe consequences yet we ignore that news for stories that publishers know people will read.
Although the mass media and entertainment industry can cause eating disorders among young women, these industries do send campaigns out that promote healthy ways to live. In the article, “The relationship between audience mentality and attitudes towards healthy lifestyle promotion in the mass media”, Izabella Lingowska states, “Health promoters often use the mass media and social marketing techniques in order to take their message to the broadest possible audience and provokes a change in their health behaviours.” Advertisement companies reach out to the media to help convince viewers to adapt a healthy lifestyle. According to Lignowska, “Healthy lifestyle promotion, which is understood as disseminating knowledge on the healthy impact of certain behaviors and encouraging people to choose options which are beneficial for their health, is an important part of
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways
The mass media consists of many sources of communication such as newspapers, magazines, television and radio, amongst other media outlets, of which are used to inform, educate, influence, and entertain an audience. These forms of communication help construct a person’s perception because the media use platforms to influence opinion, of which is made possible due to how the media organisations use their resources.
Uttara Manohar agrees that, “We humans are a bunch of manipulate species where the media feeds off this ever-growing trait that lies within us all. It affects us in so many ways both consciously and otherwise, where half the time we aren 't aware of what it is doing to us” (Manohar). Mass Media affects people in diverse ways, kids can be easily influenced by what they see on television or the internet as they mimicking inappropriate acts like monkey-see- monkey- do. Kids can become preoccupy with the way they look, exceptionally when it goes through beauty reality shows and magazines. It can lead kids to development anorexia, and bulimia as health problems. Occasionally, it can use the antics of doubtful celebrities in the industry as influences. Obesity is one of the problem for kids who place