Media And The Media Industry

1465 WordsNov 5, 20156 Pages
Caitlin Jones 17B Liberty Park, Pendyris Street Cardiff CF11 6YY 23 October, 2015 David Kane South Island School 50 Nam Fung Rd, Aberdeen, Hong Kong Dear Mr Kane, Thank you for your correspondence, it’s really great to hear from you. Your letter gave me so much to think about and I’ve been taking my time to formulate a reply to your comments about media course, Television Production which I’ve chosen to study. Media courses have been taught at U.K universities for over thirty years and vary from practical to academic studies, but one thing is for sure, they have evolved over time as the media industry has changed considerably. I understand you have major reservations about my choice of course, as this isn’t traditional degree,…show more content…
The development of mass media has changed society and we are now all familiar with the term “global village” where news and information is spread around the world within minutes. As with Gutenberg’s printing press, the affect of mass media is so immense it needs to be analysed. Amanda Lotz wrote ‘Television Will Be Revolutionized’ and said that “Television played a significant role in articulating post war American identity”. It shaped and formed America, Television at the time was very basic but rapidly developed from having the same channels across the nation to affiliates reporting locally. The power the media had changed and manipulated America. This was most telling during the coverage of the Vietnam War and the Nixon downfall, when American audiences struggled to eat their dinners every night with the shocking images on their Televisions. Television has become an everyday activity, it was switched on at breakfast and it’s last thing people saw before they go to sleep. The number of channels multiplied after the 1970’s and niche audiences were created, the number of hours of live television watched by the average American is now more than 5 hours per day and continues to increase. Television content is challenging social norms, creating sympathetic storylines, highlighting social issues and representing the changing nature of
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