Media Commercialization

Due to rapid advances in technology and the effects of globalization we have facilitated the emergence of a media saturated world. While the media’s consistent presence has provided us with countless advantages, many negatives have also emerged.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The media is an important part of our daily lives. It shapes and molds the lens through which we see the world. It controls everything you see, read, and hear. Media also determines what is said, who said it, how it can be said, and who can hear it. The news for a lot of Americans calls them into action. Depending on what is being discussed it can really sway your emotions. The News can make you happy as well as make you sad or angry. Contrary to popular belief manipulation does not require a device or hypnotism; we are being brainwashed right before our eyes. Television is that most sophisticated media of worldwide communication and viewers are completely susceptible to the media molding their opinions and attitude; as well as influencing what is acceptable and what is not. There is an unconscious “groupthink” mentality that taints news coverage and allows only one side of a debate to receive a fair hearing.  When that happens, the truth suffers. In this essay, I will discuss the types of bias and manipulation, how it affects us, and the ways to prevent it.

The improvement of the technology has led to the rate at which the exchange of information take place in very high rate and with it comes a high rate of cultural exchange. Moreover, this high-speed exchange of content, the market for media based content has also broadened (DeRosa, 2013). It has now become far much easier for people in a particular region to be exposed to new cultural experiences particularly through the media of film. Besides, the improvement of the technology in mass media, the consumers have also had an added advantage in the form of increased power of choice and are no longer confined to local content. This is an eventuality that has seen people exposed to other cultures, and this has been the basis for the new norm called cultural globalization (Yong Jin, 2012). However, with every positive gain, there are usually some element of drawbacks, and the situation with the improvement of media coverage through the improvement of technology has not been in any way different. The pointing case has been in the form of the element of domination of some industries by other better-performing media industries. This is particularly the case when foreign media can deliver better content than the local media. If this is the case, an eventuality of dominance by the foreign content becomes the norm, and if the local players do not realign accordingly, people continue to consume the better content regardless of its source. This has been the situation in the

The term cultural imperialism has often been used when describing certain aspects of the media industry. Cultural imperialism can be seen as the imbalance of culture, power and representation, favouring the socially dominant and influential. The cultural hegemony of these powerful industrialised or economically influential countries is thought to be able to both determine general cultural values and homogenise different societies globally. Although not restricted to media, cultural imperialism is in theory aided by the media’s ability to express culture. Many would argue, however, that this term in many ways no longer applies to contemporary media culture. Although media power structures from the past still have a certain amount of influence, recent trends suggest that relationships between different global media producers and consumers is more complex than what is implied by the term cultural imperialism. Media does not simply flow in a single direction in the present-day, but is often a complex ocean of inter-related currents and counter-currents. Thus, while the balance between cultures is not entirely equal, the term cultural imperialism is not an entirely adequate word to describe today’s media cultures.

It examines the (basically exagerated, and possibly likely)new media conglomerates, the power they have, how the use and abuse it especially in relation to the world economy. One can spend pages and pages "outlining" the aspects of the world that Idoru covers; every little point begs to be interperated, and as there is such a wealth of infomation, ideas, and typographic references to modern culture, a mass of isomorphisms which reach out to one, this book is, to me, personally at least, bordering on revolutionary.

Secondly, how new media has transformed the modern media landscape. Lastly, in what way the media can be controlled by political actors

In the recent years, media, especially news outlets had been accused of being severely influenced by political party’s establishments due to their content. For example, in the United States, some had accused media companies of being biased towards a political party while they clearly support the other. It is a fact that this accusation, no matter how ridiculous they may sound, still holds some elements of truth in it. Since it is undeniable that the media industry is in one way or another affected by external factors, this essay will discuss the various ways of how movies and TV shows are affected by the political and economic factor. The essay focuses on movies and TV shows because they generally capture a larger scale of audience, causing

Media is all around us and individuals seek gratifications from using it, “In the era of mediatization, the vision of what the media do with audiences and what

When it comes to media consumption, wants and needs are subjective and specific to the consumer, thus making it impossible for media executives to satisfy the needs and wants of every individual. Just like the conflicting views on audience needs and wants, there is constant tension between the content that journalists want the audience to read, and what

Introduction: Economy Watch said,” Numbers of TV broadcast and radio stations were traditionally a good guage of the development and openness of a country. However as cable TV and the internet become the primary source of entertainment and information, as is now the case in many advanced nations, this measure becomes less important from 1993 to 2014. Today, technology has changed since it was invented back in the early days. In my paper, I will discuss the significant events and people in radio, television, and web, compare or contrast the landmark radio and television, and how news broadcasting will be in the future.

Unfortunately however, a February 2004 poll by the Pew Research Center found that “72 percent of the public has heard nothing about the media ownership [and consolidation] debate” (Connell 2004). Understanding how corporate mergers and consolidation affect the way in which the media function (especially in the realms of production and distribution) and how the media in turn directly impacts our society, our culture, our economy, and our politics – in short, our entire lives – is a necessary

Trying find a conclusion or solution to the sensational frenzy in media seems an unfathomable and unachievable task. It is evident that the media, journalism and television are beyond the control of the masses and run solely on the goings on of leaders’ private lives and celebrity gossip. The O.J Simpson trial, the death of Lady Diana and the exaggerated cartooned depiction of Michael Jackson over the years as well as the impeachment of a president of disorderly conduct in private matters are all examples of news content which was spread thick over the media by editors without realizing that none of these topics are actual analytical news content worthy of such consistent

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

I know that sounds like Digital Media has no center—but of course that’s not true: there are rules (color, placement, context, intent, etc.), and as always, if you know the rules you can either follow them or break them. Do either of them well and you’ll succeed. There are some concrete aesthetic guidelines you can follow to ensure your imagery will please the eye. So let’s talk about 3 of the major compositional aesthetic theories, and how they function in Digital Media and advertising: 1. The Rule of Thirds The Rule of Thirds basically says that if you divide any screen (television/movie/computer/smartphone) into a grid of equal thirds, the eye is naturally attracted to the 4 points on the grid where those lines intersect (this rectangle is commonly referred to as The Golden Section). Look familiar? It should: if you’ve ever turned on the “Grid” function on your iPhone camera, then you’ve been using The Rule of Thirds for years. So, try using this grid when choosing an image (most photo-editing software programs have something like it, and you can turn them on and off for easy A/B comparison), and see where those 4 points land. What do you want people to focus on? And is it near one of those points? If not, you can either crop the image differently or choose another, but the important thing to think about is how you want your audience to respond to your imagery and how you want their eye to travel. The Golden Section can be like a bulls eye for their focus—you can always