Media Consumption For Individual Personal Needs Essay

Today, Film and Television are among the most internationally supported commodities. Financially, their contributions are enormous: both industries are responsible for the circulation of billions of dollars each year. Since their respective explosions into the new media markets during the mid-twentieth century, film and television have produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of their viewing, film and television are now being questioned in social, political, and moral arenas for their potential impact on an audience. Critics claim that watching films or television is a passive activity in which the viewer becomes subconsciously

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

Neal Gabler’s 1998 book, Life the Movie: How Entertainment Conquered Reality, brings up controversial questions about the necessity or unnecessary want of entertainment. Scholars may claim that entertainment breaks family bonds, undermines community, and decreases people’s integrity. Certainly, entertainment in the 21st century in the form of movies, video games, and social media are more widespread than ever. However, not all forms of enjoyment are obscene; sports, television shows, and fan conventions can promote social involvement, reduce stress, and improve collaboration skills.

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

In order to test these suppositions, the researchers undertook several room cultures studies to examine, monitor and evaluate adolescent media consumption habits. This resulted in the following model, which conceptualizes the three most significant dimensions of mass media uses and effects.3

Darrin Brown, Sharon Lauricella, Aziz Douai and Arshia Zaidi composed a study focusing on the uses and grats of the aforementioned genre as a means of better understanding the relationship between television and its audiences (Brown, Lauricella, Douai, Zaidi, 2000). Blumber and Katz’s theory on uses and gratifications suggest that audience’s choose to watch certain programs as it satisfies a particular need; in other words, people use a program to gratify or please themselves (Who Watches Crime Dramas and Why?, 2012). They identified four main uses and grats: entertainment and diversion, where there is an idea of escapism; surveillance and information, where people have an urge to become more knowledgeable in a particular area; personal identity, where there is a comparison between the characters and audience members; and finally, personal companionship, where audience’s become involved with characters as if they were real (Who Watches Crime Dramas and Why?, 2012). The uses and Gratification theory assumes that audiences use mass media as an outlet for satisfying certain needs and desires (Brown, et. al, 2000). According to another group of scholars, the gratification individuals get when using such media are both social and psychological in nature (Brown, et. al, 2000). In

Over the past week I have been keeping track of my media use. I discovered I lead a pretty repetitive technological lifestyle. Weekday mornings I start my media consumption via my alarm clock on my cell phone. Why not use the regular alarm clock? Because with a cell phone I do not have to get up and out of bed in the morning- the snooze button is even closer to my barely awake fingertips. After hitting the snooze button at least once I make a point to check out Facebook because we all know everyone is constantly updating at 5:45 every morning.

The media is a huge part in everyone's lives and they have a great influence on the actions we partake in on a daily basis. Though adults don't usualy fall into the pressure of the media, young children and teenagers ae highly sussestable to what the media is telling them to do and what's 'cool'. A major action glorified by the media is smoking and it pressures minors to take up the horrible habit as an attempt to be happy or some how be like their favorite celebrity. Media and holly wood especially have both contributed to an era of people smoking and are a direct cause for the increase of youth smoking today.

When most people think of addiction, they think of crack heads and alcoholics. Although those are the most common types of addiction, there are also more unusual things. Addiction is a psychological and bodily dependence on a substance or practice which is beyond voluntary control. In a sense, every person has a form of addiction. Weather to caffeine, or food, or cleaning, they are all small kinds of addiction. One addiction that is spreading faster everyday and is gaining a lot of attention is media screen addiction. With technology in today’s day and age, communication and work can be done virtually anywhere in the world. With access to people at all times through the use of media

The uses and gratification theory seeks to understand the uses of which people seek media to fulfill certain gratifications (Baran and Doris, 2006) by identifying how people utilize the media to gratify their needs and desire.

Social media nowadays are bombarding people’s lives whether it is Facebook, MySpace, Friendster, LinkedIn, Orkut, YouTube, Flickr, Twitter, Groupon, and many more. Social media has changed how people interact with each other and how they express themselves on the Internet. Facebook, for example, has really altered people’s perception of themselves. We hypothesize that this altered perception in turn influences their behavior on product choices and involvement with particular groups.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

The influence of media on society in the 21st century is undeniable. Of all the types of media, music and books stand out as two of the main strands that influences people the most. They are both invaluable resources of knowledge and entertainment that can be accessed by all age groups. However, the most important aspect of music and books that has made them so prominent to the 21st century audience is that it offers a wide range of genres and styles. Consequently, Music and books have become the principal method of entertainment in the lives of many, as it bestows upon people the opportunity to free themselves from reality, and exist in their own fantasy worlds. By comparing and contrasting the impact of music and books, a superior

Have you ever had an original thought? Why do we dress the way we do, watch what we watch or even live the way we do. Through our means of entertainment, it is almost a guide in how one should live their life. With the technology we have in our world we are persuaded to believe what is right and what is wrong. Although we create our own world, our thoughts were imposed upon us since the day we are born. “What if the world is some kind of show. What if we are only talents assembled by the Great Talent Scout Up Above! The Great Show of Life! Starring Everybody! Suppose entertainment is the Purpose of Life,” says Gabler. We wake up in the morning where most of us have a daily routine we go through. Why do we put on