Media Consumption Habits

7878 Words Aug 20th, 2012 32 Pages
FILM MEDIA CONSUMPTION HABITS AMONG YOUNG POPULATION IN URBAN AREA

Abstract This article seeks to demonstrate how the factors like internet, globalization and growth in technology changed the youth mindset towards consumption of Films & TV, the big question behind this issue is that how far these changes in media helping Film & TV industry, it actually depends lot of attributes. The research is the fine way to analyze this issue, research with the youngsters who are accounted to large no in the total viewership. By doing the research we can identify which important factor drives them to make decisions in media consumptions such as behavior, flavor, environment, technology, and modernization economic growth. By comparing the result with
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Currently India is the largest film industry in the world, and probably second only to Hollywood in global influence. Author of the book Bollywood cinema Vijay Mishra quoting that Indian films are seen “by an average of 11 million people per day”. It‟s becoming a powerful medium that provides useful and entertaining information on history, civilization, variety of cultures, religions, socio-economics and politics in various regional languages. More and more people, irrespective of their ethnicity, watch Indian films in many parts of the world. The globalization has a big role in the present day‟s films in India and its viewers that has changed the global profile of Indian cinema. Audiences are the main phenomenon in the film business, When it comes to film success in terms of money, it‟s all about box office success, that means the total collection of the money which the film earned during the screening in theaters, The box office collection based on the viewership, especially the young audiences who accounts more than 60 percent of the total viewership, it has often been assumed that audience responses can be read from box office takings or film texts. Youth mindset towards consumption of films is such a wide study area and its totally psychological oriented, Its influencing by lot