Media Consumption Of Non Western Countries

As mentioned in Gitlin’s research, statistics show that, “ ‘watching TV is the dominant leisure activity of Americans, consuming 40 percent of the average person’s free time as a primary activity [when people give television there undivided attention]’ ” (Gitlin 560). Even the wealthier parts of poor worlds have access to some sort of media. It would take someone from a third world country to be stunned by the fact that our lives are constantly portrayed through television, radio, internet

New innovations to technology have provided people easier and more frequent access to social media sites and apps. According to the Canadian Internet Registration Authority in 2014 social media was most commonly accessed via laptops, tablets and mobile phones. Social media is the number one thing Canadians do online. (CIRA, 2014). Every social media site posts the number of users that it has on a worldwide scale. Given this is a Canadian proposed study here are some statistics of Canadian social media use. According to a survey done by Canadian’s internet.com Business in 2015 about 56% use Facebook, 16% use instagram, 30% Linkedin and 25% use Twitter. (McKinnon, 2015)

Kristy L tells us that adolescents, college students, and those living in Asian countries are more susceptible to Internet addiction (IA)

The typical Latin American Internet user is a 26-year-old, middle-class man who has used the Internet for less than a year and whose favorite site for doing Web searches is Yahoo. At least, that is the conclusion of a study conducted by the advertising agency Nazca Saatchi & Saatchi Inc. The age of the average user shows that more young people are getting online in the region, since the average age in 1997 was 31 years old.

The following table clearly identifies different populations in the world and their respective and projected Internet use:

According to Kadie Regan of SocialMediaToday, Global Active Internet Users now totals near 3.175 Billion people. That is nearly half of the world’s population (7.357 Billion) on the internet (Kadie, 2015). As for Social Media, over 2.206 Billion of those active users are using some sort of social media. There are 3.734 Billion Unique Mobile Users. Of those 3.734 Billion, 1.925 Billion use their mobiles phones for Social

Older individuals of Asian ethnicity are 1.79 times more likely to be using the internet (Green p 7.)

68% of young adults, age 18-21, visit social networking sites once per day or more;

The rapid growth of technology in our society has become more dominant than it was in the 17th and 18th century. Today, technology is used for almost everything in our day to day lives. But the most common usage of technology is for communication and industrialization. However, every good thing has its disadvantage if it is over used, and since technology has become very dominant, it is used by both young and older people but more predominant among the youth of the today. Even more, technology has brought about social networking such as Facebook, Twitter, my space, piazza.com, instagram, tango, and last but not the least texting. According to socialnetworking.procon.org, “47% of American adults used social networking sites like

The statistics show that like with the rest of the world, the popularity of social networking is rapidly gaining momentum in Latin America. This is proven by the fact that Facebook claims that 19% of its users are in South America and that Brazil is home to the second largest number of Facebook users in the world second only the United States. The rapid growth of social media popularity in Latin America is further backed up by the statistic published by emoderation.com, which states that in 2013 there was a jump of 21% in the number of Internet users compared to 2012.

According to Nielsen’s National Television Household Universe Estimates, roughly 301 million (about 94%) people in the United States live in a household with a television. Along with that statistic, they also estimate that 96% of Americans have an internet broadband connection (NIELSON). With nearly the entire US population having access to the constant flow of media and information that come from the internet and television, media is an integral part of life in the year 2017. People readily enjoy that access to media with many studies show the sheer extent to which our population utilize the media. In a media consumption report by the company Zenith Optimedia, they reported that in the year 2015 individuals in North America spent on average

On the account that lower value indicates lower internet users, we converted the values by subtracting the quotient from 2. As a results, Japan achieved 78% of the ideal, China achieved 65% of the ideal, and Russia achieved 1.08% of the ideal. figure 4

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

On the other hand, the average age of Internet users in America is 42, while the average age for a non-frequent Internet user is 56 (European Travel Comission, 2012). In 2012, United States was ranked 28 of 211 in terms of Internet use in percentage of population, with 81 percent of its total population who are online (International Telecommunications Union, 2013).

Social networking is helpful for everyone that knows how to use networking in their everyday life. Social Networking is not only going on nationally, It is a vast group, that’s been going on internationally. People from all over the world take part in it. It has information about anything. Anything new, everything old and whatever the reader wants to know. Facebook, Twitter, Instagram and Pinterest are few of the important Social networking sites that are playing an important role, now a day in the life of a person. As of July 2015 there has been a huge increase in the number of people who has started using social networking websites more and more. “76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of July 2015, up from 26% in 2008”. (Social Networking 2015). This shows how much increase in social networking has in adults, who are relatively new to this. The youngsters are way ahead and around 98% of the young users are found on the websites like Facebook and Twitter.