Media Content Effects on Society

1366 Words Jun 18th, 2018 6 Pages
Introduction

Initially, media were mainly used for educational and informative purposes. However as time went by, this boundary was getting blurred, since today media are also used as an entertainment. One of the most influential events in history of media is probably the invention of television. Thereafter, in less than one decade, from 1946 to 1955, TV was a part of home to 65% of Americans. Singaporean novelist, Jess C. Scott, said ‘People are sheep. TV is the shepherd.’ (Literary Heroin (Gluttony): A Twilight Parody, 2012). This is unfortunately true, young generation is obsessed with television nowadays. Statistics claims that time spent in front of TV by young people, aged between 8 and 18, increased from 3.8 to 4.5 hours per day,
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In 1991 Runnymede Trust Report introduced a concept islamophobia and defined it as an unfriendly attitude towards Muslims, and hence the fear and hatred of all or majority of Muslims (Islamophobia Research & Documentation Project). An apparent example might be Russia Today’s (RT) report about Californian veteran who arranged an explosion of Detroit’s largest mosque, while there were more than 500 people inside. In Detroit, he stopped in a bar for a drink and told about his intensions to bar employee, who followed him, wrote down his car plate number, and told the local police about it. Fortunately, authorities found his car with different kinds of explosives right outside the Islamic Center. As RT reporter mentioned, “The mainstream media has completely ignored this story. But now imagine, if the same thing would happened, but the perpetrator was a muslim man. His mug shot would be on every TV screen, every hour.”

Economics

Advertisement is probably one of the best ways to manipulate costumer to buy something or do something. There are numerous ways of manipulating media consumers’ minds. People always watch TV, listen to radio, read newspapers, and, of course, see plenty of commercials. Television is a very helpful medium in selling products, especially when commercials are scheduled efficiently. For example, young children usually watch TV in the morning, while their parents watch it in the evening time. It means that advertisements including toys and