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Media Convergence Worksheet Essay

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University of Phoenix Material
Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:

Questions | Answers | What is meant by the term media convergence with regard to technology, and how has it affected everyday life? | The term media convergence with regards to technology means the merging of different content in different media channels. An example of that would be books, newspapers, and magazines can now be found on the Internet using any laptop, smartphone, e-reader, or tablet. The lines between traditional media and technology are becoming blurred. As forms of media converge, previously unavailable methods of communication emerge, changing the way we send and receive messages. In the past …show more content…

An example of that would be the music industry. In the past the only way to buy music was by record, tape, or CD. Now music is available for purchase in many different places such as the iTunes store and Amazon.com. Musicians allow their music to be sold by these companies on the internet for download, but they still receive their royalties from each sale. This has affected everyday life by making things much easier and better in our busy lifestyles, but this too has a negative effect. We can now buy goods over the internet instead of having to find things at the few stores available in your local area that may not carry what you are looking for. You also do not have to go to the bank every time you want to withdraw money or deposit money, you can just go to your local ATM. Most banks also have the option of online banking so you can transfer funds between accounts without having to go to your local bank. This is a great convenience, especially for people that are not available during banking hours, but there are also negatives to this situation. In the past you knew everyone at your local bank branch or local clothing store. Now there is no social connection or social niceties, with the development of online banking and shopping it has turned the face to face transactions into a cold, general, and repetitious

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