Hovis Advert Essay

After each incident occurs, the father is shown wiping her tears and saying things to comfort her. The ad starts and ends with a panned out view of the house. In the last scene, they both start to tear up a little bit but the daughter is the one to wipe away his tear this time. This shows how much they have grown as a father and daughter and it shows the unbreakable bond between the two. This scene shows also how much she has grown with the house, as it’s decorated for the wedding with lights and streamers. Also in this last scene, the tree is shown to be at least as tall as the house, which could be interpreted as a visual of how much the family has really grown with the

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

It is a very slow and sad song with lyrics that relate to the theme of everlasting love. One of the main lyrics is, “You can let go.” This is played through all three scenes: the father showing the daughter how to ride a bike, the daughter’s wedding, and the daughter at her dying father’s bedside. This lyric represents the father’s hardship of letting his daughter go during critical moments of her life. However, towards the end of the commercial, it represents the daughter reassuring her father that she will be fine when he leaves this earth. At this point, the audience is sympathetic to the characters since they are able to relate either to the daughter or father or can at least put themselves in their positions. Hearing these lyrics helps the audience understand the feelings of the daughter and father which appeals to their sense of sadness and even relief as they themselves realize everything will be

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

The simplistic approach to this advertisement is what gives it such a dramatic impact. In the beginning of the advertisement, viewers start to hear a ringing like you would when calling someone. The phone is answered and

The advertisement starts by displaying a charming little farm and the soothing background music of “Landslide” by Stevie Nicks. The audience is then introduced to a man sporting a Budweiser cap tending to a young Clydesdale horse. The commercial develops as the man helps raise and train the young Clydesdale. Budweiser begins to show many sincere

The Allstate commercial emphasized the importance of life and living it to the fullest through the use of the rhetorical element, pathos. Referring back to the commercial, the short scenes that are displayed throughout the commercial express the good times that occur in life, for example a father holding his newborn baby. The little girl narrating enlightens the viewers with her soft voice as she uses comparisons such as “lightning strikes somewhere in the world, but we still play in the rain.” (“Allstate TV Commercial”). Her point can be summarized to speak for the advertisers stating that bad things occur because they are inevitable therefore this fact shouldn’t put a hold onto life. After realizing it is an insurance commercial, this places the idea of coverage into the viewer’s heads simply because the narrators point was valid; bad things do happen so it’s best to prepare for the future by being protected. Not only does the wording and tone bring comfort to the viewer but also the audio effects. In the beginning of the commercial, peaceful music plays in the background as the sound of waves can be heard. Towards the end of the commercial, the background music reaches a climax and the short scenes become more exciting, appealing to

The lighting throughout the advertisement was very dim and dark. By having a dim lighting, it gave the viewer the image of a very bare and comfortless South. Not only did it create a very gloomy mood, it further distanced the region from the bright lights of metropolitan areas like New York City. Also, the advertisement featured the sounds of a banjo that repeatedly played “Old McDonald Had a Farm” Not only is the banjo a main presence in the “old” South, its repetition shows that southerners were incapable of playing a new tone. They were stuck on the same song which was representative of the region being stuck in the past. Also, the tone was very slow which represented of the lack of sophistication and productiveness that can found in other regions. The dim lighting and music of the commercial highlighted the influence of the departed past and lack of development that continues to persist in the southern

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

The viewers of the advertisement also feel a relaxed, pleasant ambiance because of the song

up about two thirds of the A4 sized advert. The picture is of a woman

One of the important aspects in music in advertising is the ‘music fit’ or the degree of congruity between the advertisement and song content. Marketing and music can definitely agree. This involvement refers to the amount of attention directed toward the advertisement and its content. It can be implied or directly stated, changing the way in which background music interacts with advertisement viewing or listening.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The commercial will begin with a panning shot of a rock pathway leading to a teahouse. In the background of the panning shot will be the rock garden that faces east. The tea ceremony will be taking place at sunrise so that the sun will be rising over the rock garden. During this shot, the sonorous and melancholy chirping of birds will be used to evoke a peaceful but sad emotion. Together the birds and sun will symbolize the beautiful but fragile and ephemeral nature of life, whereby the birds’ enchanting songs at the start of the day will be silenced by the sun’s setting at the end of the day.