Media Culture And The Media

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In the modern world, the ubiquitous nature of the media has become inescapable. Various facets of the media culture help produce the fabric of everyday life. Products of media culture, not only navigate our political positions and social behavior, but also provide a representation of reality from which we form our very identities. (Kellner cite cite). In the 21st century, more and more people are beginning to use media as an exclusive avenue to receive information about the world. Not only does media culture formulate the common worldview, but it significantly contributes in deciding what it means to be good or bad, right or wrong, moral or immoral. The messages and common narratives reiterated by the media go a long way in shaping a common culture for its viewers. Unfortunately, the vessel that most people receive their information from does not present reality but a constructed representation of reality (Kowaltze). Representations of reality present a constructed montage of information and facts often displaying an opinion or value-judgment of the people who made them(kowaltze). Critical media studies courses equip individuals with the necessary intellectual tools to understand, analyze and criticize the messages produced by media culture (358 microsoft). In order to create a more competent and informed society by providing the necessary skill-set to decipher and counteract the negative influences of the omnipresent media culture, courses in critical media literacy

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