Media Ecology Theory

The Social Network, which was release in late 2010, follows the story of the socially inept Harvard sophomore, Mark Zuckerberg, as he creates the most popular social media website of our time: Facebook. Using the deposition hearings of two law suits Zuckerberg found himself in during the mid-aughts, the movie paints him as a smug genius whose low social status compelled him to make a website that would finally make him socially accepted and more importantly, cool. While director, David Fincher; writer, Aaron Sorkin; as well an incredible performance of a talented cast including Jesse Eisenberg, Andrew Garfield, and Mara Rooney, deliver a believable (regardless of accuracy) and captivating story about the founder of Facebook, it’s the scene where Mark purposefully ignores a question from the opposing counsel during his deposition hearing that the audience fully understands the arrogance that Zuckerberg possesses.

Zuckerberg came up with the name “taken from the sheets of paper distributed to freshmen,

When Marshall McLuhan coined the phrase “the medium is the message” back in 1967, we were facing a very different society than we are today. His focus was of course on the mediums of the time: radio, newsprint and television. Mark Federman, a Chief Strategist for the McLuhan Program in Culture and Technology asserts in his article, What is the Meaning of the Medium is the Message? (2004), McLuhan was not speaking directly about the medium itself. His thought process went to a deeper level. Federman “note[s] that it is not the content or use of innovation, but the change in inter-personal dynamics that the innovation brings with it” that is the issue. In a world that we can now access hundreds of thousands of bits of information in milliseconds, we can certainly see a shift in media influence. Today we can actually watch events as they unfold, whether they are events for a greater good or events of horrific acts of terrorism, technology has enabled society to be omnipresent. Melody Thompson (2011) refers to Jaron Lanier in discussing how technology shapes our relationship to itself. She notes that Lanier believes technology imposes on us its own viewpoint and that shapes our decisions. In a world where we live with a 24 hour news cycle and news stations that can skew their reporting to send the message they want their viewers to hear, it is quite prophetic when Lanier states “it

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

Unlike in Macbeth, the tragic hero does not end up dying, and so still has time to fix his mistakes, but the feeling of pity is still evoked. As The Social Network comes to an end, Mark Zuckerberg can be seen sending a friend request to Erica Albright and constantly refreshing the page with a look of utmost desperation etched into his face. It is the first time that Mark truly realizes how self-involved he has been and that he has lost more than just a couple of lawsuits -- he lost the one true friend he ever had. The audience pities Mark, for all he wanted was to be recognized and make a name for himself, but now that he has everything he wanted, he is left all alone and

The film takes place at Harvard where Mark goes to college, he is seen as a nerdy kid with not many friends. The opening scene plays a major role in the creation of his website. The breakup with his girlfriend leads to his creation of a website called facemash where people compare girls’ pictures. Eventually after getting more ideas from friends, like changing the name from TheFacebook to Facebook, and using parts of other students’ ideas, he slowly grew Facebook into what it is today. What began in his dorm room as a bunch of blogging and programming became global social network and one of the greatest modern innovations of communication.

When using these newly made electronics, the name Mark Zuckerberg is commonly known and brought up due to him being the man who co-founded the most ever used and first social media site known as Facebook. As explained in an online-biography of the creator by A&E Networks Television, that “after graduating from (Phillips Exeter Academy) in 2002, Zuckerberg enrolled at Harvard University. By his sophomore year at the ivy league institution, he had developed a reputation as the go-to software developer on campus” (. After creating 2 other websites that helped the Harvard community and when his reputation was officially created, Zuckerberg was approached by fellow students who needed his help on making a dating website for students across campus. In the middle of this process, Zuckerberg then abandoned this project and implemented a new idea that consisted of new people meeting each other and becoming friends via the internet. As explained in “Mark Zuckerberg Biography: Success Story of Facebook Founder and CEO” by Astrum Networks, by 2007, the “total value of Facebook reached $15 billion” (.

The media has been influencing society’s perception of reality ever since the printing press was invented in the early 1900’s. According to Delascio, when CNN first aired in 1980, it was the only television station devoted to around-the-clock news broadcasting. But by the end of the 1990s, it faced significant competition from MSNBC, Fox News, and others. As more twenty-four-hour news stations appear, many resort to attention-grabbing headlines that emphasize disasters and tragedies more than cooperation and good deeds (Delascio 2015). Does the media negatively or positively impact psychological perspectives? Who does the media influence the most men or women? Media tells you how to look at your world, yourself, and how to think in regards to them. It tells you what to be afraid of, what to hate, what to embrace, etc. If the idea of wanting to observe the effects of media on society, just look and listen. The messages that the media is transmitting are reflected in our societal values and behavior.

After watching the movie The Social Network, the first thing I did was to search for Mark Zuckerberg’s real life experiences to see which parts are facts and which are fictions. As a matter of fact, this Harvard genius that founded the world’s first social network was not as childish as the movie portrayed. At least he didn’t write programming for getting into elite Harvard “Final Clubs” or for retaliating his girlfriend. During Mark’s high school, Microsoft and AOL tried to purchase the music player that he built and also invited him to join them. However, Mark decided to enroll in Harvard for further education. From where I stand, although the movie is fictional, it can easily

In 2004 Mark Zuckerberg decided to build a social networking site, one that would connect Harvard student to each other using their Harvard email. Under the name TheFaceBook, Zuckerberg achieved this goal and the social media network was founded. Just a week after he launched the site in 2004, Mark was accused by three Harvard seniors of having stolen the idea from them (Nicholas Carlson, 2010). The three Harvard students; Tyler Winklevoss, Cameron Winklevoss, and Divya Narendra later proceeded to accuse Mark Zuckerberg of stealing their idea. This accusation turned into a full-fledged lawsuit, which lead to the biggest obstacle Zuckerberg had to overcome to make Facebook what it is today.

Josh Swensen is a genius. Since at age two, he started doing algebraic equations with refrigerator magnets just like Facebook’s CEO Mark Zuckerburg. Josh has a lot in common with Mark since they both created a website which got millions of viewers and became an internet sensation. The most intriguing part of this book is that, Josh is a bored seventeen-year-old boy who just happens to create a website where he posts all of his sermons about our celebrity-obsessed culture and anti- consumerism. In the beginning

Media plays a significant role in our society. It is all around us, from the music we listen to on the radio, the shows we watch on the television, to the articles that we read from the internet. Its main job is to entertain, inform and educate society about what is going on in the world. Without it, the world would be a dull place and people wouldn’t know what is going on in the society. Listening to songs or watching movies can be both delightful and relaxing, but this entertainment could possibly have a negative effect; For instance, it could shift your behavior. While media can be very useful, it can also impact our attitude negatively or positively depending on what we are listening or watching to.

The opening scenes of the film introduce Mark Zuckerberg, the most enigmatic character in the film who comes to symbolise the disconnection that society has come to associate with generation Y. The film opens with Mark Zuckerberg and girlfriend, Erica Albright, sitting in a bar. Quick, intense conversation introduce the

Certain media theorists such as Sherry Turkle do an incredible job on studying these properties of technology and their bearing on us, but sometimes seem to dwell on the negative side of the analysis. In short some of these media theorists do astonishing work studying the impact socially that using and communicating through modern technology has, but then takes a negative stance due to their archaic understanding of what is capable with these technologies. We have come so far in the past years in advancing humanity and its natural predicaments while being heavily reliant on technology to communicate. Not noting that advancement is pessimistic and

“The biggest risk you can take, is to take no risk” is a wise quote from Mark Zuckerberg, a man who is definitely is a strong abider of his very words. But what makes this man such a risk taker? This man, Mark Zuckerberg, created Synapse, is the founder of the Facebook era, and is the world’s youngest billionare.He is a high school programing prodigy and a software developing genius. Mark’s most famous accomplishment, Facebook, is the world’s largest social networking site. Heard of it? Good or Bad? Member or not? You have most likely encountered talk of this phenomenon. Is it a phase or an addiction? A help or a hindrance? Whatever it is, Mark’s accomplishments updated his and our statuses permanently .