Media Effects Body Image

To be frank, I also once had a view that only people who are skinny can be considered as beautiful. However, there is one incidence that changes my perception on the idea of what is the meaning of beauty and ‘perfect’ body. When I was in high school, I had a best friend named Alice—she was chubby and curvy. She was so obsessed with the America’s next top model shows. One day she expressed her desire to lose weight to me and I supported her. She also said that her boyfriend asked her to lose some weight to be more beautiful. She said that she really wants to look like the models and also to fulfill her boyfriend’s wish. After three months, she was hospitalized and I was so shocked with that news. She was hospitalized because there was something wrong with her intestines caused by her unhealthy diet. When I went to visit her, she looked very different—she looked sunken and sick. Begin on that day; I realized that it is really impossible to be like the models that we see everyday in the media and I also afraid on how good media is in order to distort society’s idea of beauty.

In our society, we tell little girls to love and to be true to oneself. As they grow up, this message begins to disappear because our culture contradicts this idea. As girls enter the world, they are already confined with how the media set unrealistic standards for the female population. This leads girls to harm their own body, including eating disorders such as bulimia, and anorexia. The most prominent cause of these acts is advertisements. Advertisements are everywhere and they have the power to promote, sell, encourage, and give unrealistic ideals of the common people. Advertisements and media images have a negative effect on the way women view their body image which leads to self-harm.

Modern people live media-saturated lives, even children as young as 6 years old, have had some type of media exposure. Extensive exposure to media outlets can lead to body image issues. Body image is defined as, the subjective picture or mental image of one's own body (Smolak 2003). Body image is formed as people compare themselves to others. Because, people are exposed to countless media images; these images become the basis for such comparisons. These mental comparisons, have a strong influence on an individual’s personal perception of beauty. Media outlets create images and pressures about what our bodies should look like; however, sometimes these images have been manipulated, creating an unrealistic expectation of beauty. When an individual believes that their body is substandard, they can become depressed, suffer from low self-esteem, or develop eating disorders.

The media has become a powerful source for changes in our society. There are so many factors and reasons for our society changing. Today I find most people obsessively worried about their body image. We all have a body and at one time or another, we worry about it. Women and men are both being affected by media sources such as television, advertising, magazines, music, and video games; not to mention the photo manipulation that goes along with it all. Questions can be asked; such as, “Is this the way our society should be leaning [obsessing over our bodies]? What could happen from here? Are there any solutions?”

A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.

Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on women creates negative viewpoints with how women view themselves and even how men view themselves, in turn making it hard to break certain beliefs and stereotypes instilled on society.

When looking into the mirror at oneself, what imperfections come to mind? Often times answers are given that a person believes they are overweight, not beautiful enough, or that their clothing is unappealing. Most people have at least one thing they wish they could improve about themselves and some work very hard to change it. It is understandable to work at improving one’s self image and it can help a person learn a lot about themselves. By leaving room for improvement open for oneself, a person becomes more willing to do so in more aspects of their life. The problem arises when an individual allows the media’s perceptions of perfection affect how their life is lived. These media portrayals can be easily found through the internet, newspapers,

For many years the media has been blasted as the cause of numerous negative events that continue to happen in our society. Anti-media supporters have placed the blame for increased violence in the nation on media’s exposure to violent entertainment shows and movies. Media’s promotion of the thin ideal in female models and actors as well as media’s use of very muscular male models and actors may perpetuate the idea that the average person should either be skinny or muscular. An average person who is not skinny or muscular may feel as though they are not living up to society standards which greatly effects their emotional self-esteem. However not every person encountered indicates they are negatively affected by media’s emphasis on skinny or muscular people.

Recently, a hot topic has been the effects of media on body image. There has been speculation that media can lower an individual's satisfaction with their body. Scott Westerfeld portrays this same idea in his book Uglies. All Tally Youngblood wants to do is be a Pretty like her best friend Peris (Westerfeld, 2005). In Tally's world this is normal; at sixteen everyone has a surgery to them into beautiful human beings (Westerfeld, 2005).

This study was conducted to analyze the impact of media, mainly fashion magazines, on how women perceived the idealized body weight and shape as well as the impact of media on the decision to diet or initiate an exercise program. Twenty working class women were given questionnaires at different times. The exposure to fashion magazines was assessed by determining whether the participant was a high level frequency viewer of fashion magazines, viewing them once per week up to daily, or a low level frequency viewer, from never viewing them to viewing only once per month.

As well as making women feel inferior, the media also encourages women to feel the need to change.

They found that black women overall prefer a more voluptuous and robust body shape; the women seem to correlate this with wealth, stature and fitness across cultures (Ofuso, Lafreniere, Senn, 1998). Another study that looked at how women view their bodies supports these findings. This study shows how perceptions of body image vary between African American and Caucasian women. African American women tended to be happier with themselves and have a higher self esteem. The women were all college women from two small community colleges in Connecticut; this is very important that their surroundings are essentially the same (Molloy, Herzberger, 1998). Although these studies reveal that African American and Black women across the world have different cultural constraints and body image ideals than other ethnic groups, other studies urge researchers not to forget that Black women are not unsusceptible to eating disorders and low self esteem. One literature review cautions that the dominant culture of a society may impose its views on individuals and cause a deterioration or change in values and perceptions (Williamson, 1998). Interestingly, Black women with high self-esteem and more positive body images also possess more masculine traits than other women studied.

In todays society media has many different represtionations of womens body ideals and they are portrayed in many different ways. The majority of body images are female and represented with negative connotations. Women are plasteted on billboards magazine covers and play an very important role in the way young women are viewed and how they feel they should look. Through out this essay I will look how media has such a massive impact on our lives and the power it has to control the ideals of young women and how the industries with in the use of media are exploting women of today and how they are benifitting from it to make multibillion companys with out the a second thought to the explotation and harm it is causing to our socity and health with in the new generorations. I will also explore how some organistions are fighting against this ideal and how this is creating a more healthy view of women and challenging what we have had drummed into since an early age.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The media has distorted people’s views on the way they look at their own body image. The media has shown what their ideal body type is, while leaving people to feel as if the average weight is not good enough. (Cardosi, 2006) We live in a world where people feel as if having zero body fat is the idea body type to have. Pictures of models for clothing stores, bathing suits, lingerie etc. all exhibit to this to be true. Body image is perceived to be negatively influenced by the media and the way that the media displays their models. Parents, teachers, adolescence and even children all find themselves to be comparing themselves based on what the media exposes. (Levine & Murnen, 2009)