Media Essay - It’s Time to Ban the Advertising of Alcoholic Beverages

“According to the CDC, about 90% of all teen alcohol consumption occurs in the form of Binge Drinking, which experts say peaks at the age of nineteen.” (qtd by Listfield). Binge Drinking is the consumption of excessive amounts of alcohol in a short period of time. The author, Emily Listfield, defines that the standard alcohol consumption over a two hour period is considered to be four beers for women and five beers for men. This has become a great distraction for college students nationwide and a major dilemma on college campuses. Nearly two hundred thousand students visit emergency rooms each year due to the abuse of alcohol, and more than one thousand seven hundred students die. In the article “ The Underage Drinking Epidemic”, Listfield identifies the problems that underage drinking can cause, the dangers that could happen, and four solutions on what parents can do to keep their kids from binge drinking.

Underage drinking is very common in the United States. Alcohol is the most commonly used and abused drug in the United States, even more so than illicit drugs (Marijuana, Cocaine, etc…) and tobacco. “In 2012 the National Survey on Drug Use and Health reported that 24% of youth aged 12 to 20 years drink alcohol and 15% reported binge drinking. In 2013, the Monitoring the Future Survey reported that 28% of 8th graders and 68%

86.2% of people over the age of 14 have drunk alcohol at least once in their life time

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Roughly 11 million young Americans consume alcohol, and an upsetting number of them drink way too much, for the purpose of my research, described as guzzling five or more drinks in a row, one or more times in a two-week period.

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

According to an article published by the American Medical Association, roughly 11 million young Americans consume alcohol, and a disconcerting number of them binge drink, described as "consuming five or more drinks in a row, one or more times in a two-week period". Drinking

We as a society are amused by the neverending fusillade of advertisements, but why are we as a society so attracted to them and what makes them so appealing? Advertisements are practically everywhere, are and have been accepted as a normal part of society. They are produced by everything from small businesses to massive corporations and are posted everywhere. Television, billboards, street poles, and even bathroom stalls are all common locations for advertisements to be placed because of their location. Advertisements are one of the best ways to captivate a company's intended audience, so it’s no big surprise why they have taken over the entire world.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertisements bombard us from the sky, the radio, and the television hundreds of times each day. You can not go into any building, corner grocery, curb store, or school and not be bombarded

Teenage binge drinking (consumption of five or more alcohol drinks in a row) has grown to be a serious problem in the United States. A report in 2009 from the Surgeon General’s office show alcohol consumption by teens start as early as 11 years of age for boys and 13 years of age for girls (Grant & Dawson, 1997). In the youth Risk Behavior Surveillance Report (2007), data results showed that over three million teenagers in grades 6 through 12 are alcoholics, and several million teens have serious health issues due to drinking. Further research conducted by the Harvard School of Public health (2006) show a direct correlation of automobile accidents, alcohol poisoning, poor academic performance. violence and