Media Has Too Much Pressure On Girls

Every time you flip a magazine, change channels, or go online, you are struck with images of models who are super skinny with flashy outfits and have excessive make-up on. Ads not only try to sell their products, but also promote how females should look like. These models are airbrushed and photo shopped which is false advertisement. The media progressively encourages a thinner body image as the ideal for women. We see advertisements every day. Some of these ads use manipulative strategies that influence our choices and spending habits. For example, “One in every three articles in leading teen girl magazines included a focus on appearance, and most advertisements used appeal to beauty to sell their products.”(Teen Health) To grab the viewers’ attention, especially females, they include

Mass media can have an adverse effect teenage girls by showing body types that are unrealistic as the normal and desirable type of body to have. Young women look to the mass media to see the societal norms for beauty, and what they see can influence the way that they view themselves. By portraying women who possess a body type that is uncommon, it shows teenage girls that they need to change themselves to reflect the images they are shown. Portraying body types that emphasize thinness and exaggerated features, the mass media try to establish what is socially acceptable. Teenage girls who see this message feel pressured to become what they see, often not realizing that the body types portrayed in media are unrealistic.

The media plays a major role in the way our society sets certain standards and forms opinions. No matter where we go, the media is everywhere. The message that the media illustrates today is that “thin is in”. When was the last time you flipped through a magazine or through the television channels without seeing some type of advertisement promoting a new diet or new product being promoted by a super thin model or actress? Young girls are the main targets for new products. It is common for young girls to be obsessed with what is “in”. The message that young girls are getting from the media is that having bones sticking out is the way to look. They then become preoccupied with their bodies and self image. “ The exposure to ideal images coincides with a period in their lives where self regard and self efficacy is in decline, where body image is at its most fragile due to physical changes of puberty and where tendency for social comparison is at its peak” (www.eating-disorders.org.uk/docs/media.doc). The media illustrates to young girls an “idealized” shape which leads to being beautiful, popular, successful, and loved but which is not realistic to have unless you have the “idealized” shape. Therefore, they believe that their lives will be perfect as long as they are thin and have the “idealized” shape. The two main sources of media that reach young girls are television and magazines.

"Only 5% of women in the United States naturally posses the body type portrayed in the media."( ) Everyday young women and teens are surrounded by media, whether it's magazines, television, radio, or newspapers. The media has a big impact on our every day lives and can take a negative toll. Teens and young women look up to the women that they see and hear about in media. They see different haircuts, outfits, and different body types that influence them, and the people in charge of media know this. The media portrays dangerous and unrealistic ideals of women's bodies that can be life threatening for them. This could ultimately lead to eating disorders, depression, and or unnecessary cosmetic surgery.

What do you see when you look in the mirror? Do you like what you see? In Jean Kilbourne’s article, “Two Ways a Woman Can Hurt,” she discusses the sexualization of women in advertising and how it plays a role in violence against women. Elline Lipkin discusses the causes and effects of negative body images in her article, “Girls’ Bodies, Girls’ Selves.” Although I agree with Kilbourne that advertising and violence can be related, it is important to consider Lipkin’s argument about how advertising shapes body image in a negative way because while a lot of women experience violence, everyone experiences the effects that advertisements have on body image.

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The culture of media has now taken a large affect on young girls and their body images. Young girls are feeling dissatisfied with their bodies because of the way society views women. The media tells us what to look like, what clothes to wear, make-up, what cars to drive, and sometimes what to eat. Media is changing people constantly through advertising and by showing us the looks and fashions of celebrities. Advertising has negative effects on the formation of oneself as seen through the nature of the promotion of its’ products. This effect is particularly prevalent among young adolescent girls. Young girls feel the need to join dietary plans or result to eating disorders Advertising in society results in negative effects on girls through self-image that leads to harmful consequences. The media is the biggest factor contributing to girls’ dissatisfaction with their bodies, causing eating disorders.

Then in the 1950's, more voluptuous figures were the ideal. Since that time the ideal body shape for women has become more and more slender (Borzekowski, Robinson, & Killen, 2000). Unfortunately, for many people the ideal thin body is nearly impossible to achieve. This makes women feel dissatisfied with their appearance. Hence the beginning of a negative body image. Recently, researchers have become concerned with the question of how and to what degree advertising involving thin and attractive women is related with chronic dieting, body dissatisfaction, and eating disorders in American females (Stephens & Hill, 1994). The esteemed attention that female thinness culminates began in the United States back in the 1950's (Garner, Garfinkel, & Thompson, 1980). During the last three decades, pageant contestants, fashion models, and famous actresses have grown steadily thinner (Lake, Sweeney, & Wagner, 1999). Twenty years ago the average fashion model weighed only 8 percent less than the average women. Today the average model weighs 23 percent less than the average woman (Dunn, 1992). Surprisingly, as the body standard has continued to thin, the average weight of American women has actually risen. In 1950, mannequins closely resembled the average measurements of a woman. The average hip measurement of mannequins and women was 34 inches. By 1990, the average hip measurement was 37 inches for an average woman, while the average mannequin hip measured only 31 inches

In the world today, the media makes it hard for a girl to be ok with her body. Society, in general, persuades young women to feel that any size above a two is too big or that a women needs make up to be beautiful In 1950, when televisions were first finding their way into homes, the media’s portrayal of “the ideal” female was drastically different than what people portray today. At that time, mannequins and models reflected the average woman’s size. Mannequins and models have grown thinner by the year, increasingly desperate with the average women’s physical form. This problem causes many young women to starve themselves to get to the perfect image we have created for them today. One in two hundred American women suffer from anorexia; two

Every day there are masses of women that are bombarded with today’s “thin-ideal media” of the so-called “picture-perfect” body. These unrealistic photos portray images in magazines all over the country to entice to our youth; which gives them the indication that they are skinny enough or pretty enough. The term “thin-ideal media” is a term that shows images and films that enclose unrealistically thin females as their centerfolds or lead characters. This is something that occurs habitually in the fashion industry, such as in magazines, clothing catalogs and television shows that appeal mostly to teens. Thin-ideal media gives the idea that being thin is a good thing and something that they should view as desirable and in some cases even strive to be like. Even if it could be potentially hazardous to one’s health by not

One clothing company's advertisement consists of a diversity among body shapes “The campaign's message stated,"it was time for a change because there is no reason to retouch beauty." The photos displayed a variety of body types, so every type of body could feel confident in the company's clothing. Campaigns like this give me hope to believe that other popular companies will stop selling the illusions and start selling real beauty” (Ianniello). It is good to see that one clothing company is trying to embrace different body types and promote a positive body image. But this is one company and not everyone shops at this store. Some stores discriminate against larger sizes “Abercrombie CEO Mike Jefferies made comments stating the brand doesn't sell extra-large sizes because they don't want larger people shopping in their stores.Urban Outfitters sold graphic t-shirts with the words "Eat Less" and "Depression." (Mulliniks). There are other companies that specifically promote only tall and skinny people by only selling sizes up to large. There are many advertisements that are more common to see with outrageously skinny and photoshopped models that completely outnumber the positive body image advertisements. The media is constantly being bombarded with ads of fake photoshopped models with unrealistic bodies. Teenagers are constantly comparing themselves to this consistent image without seeing variation in body type. In effect, this leads to teens developing a negative body image and could lead to depression, being self-conscious and in some cases eating disorders. The media focuses too much of the outside beauty and doesn’t focus on what really counts, the inside beauty and

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

A woman called "Twiggy" by the press was one of the most popular fashion models in the 1960's. Twiggy was a very appropriate title for her, considering her stick-thin body. She slowly began exposing more and more of her skeletion-esque stature to the camera, and to the world, no doubt inspiring young girls to become like her, because she was in style, yet she was strikingly different; but perhaps most importantly: She was "beautiful." The ultra-skinny image, although not a healthy one, is still consistently portrayed today in the media. While researching articles for this paper, I came across a magazine headline that read, You Can Never Be To Thin, in bold, capital letters. Unfortunately, some women actually began believing that statement, and a great deal of them have since suffered from Anorexia nervosa and some have even died of starvation. Can you imagine starving yourself to death? It is terrifying to me that young minds are so easily driven to take drastic measures when they are told that they will be accepted and loved by society as soon as they are thin. Teenagers are directly targeted because, being at a very impressionable time in their lives, they tend to conform to whatever is currently considered fashionable by their society. <p>Alison Bell hit the nail on the head when she wrote in an article for "TEEN" magazine in 1999, "We live in a society where it is considered standard for a teenager to worry excessively about her body especially at

While it’s fashion week in London, the size “zero” models start to prepare for the big show by purging to be as thin as possible. Most models starve themselves in order to achieve the “waif”, stick-thin figure; it becomes so addictive, almost like second nature that it further leads to serious eating disorders. From recent studies, today’s model weighs about 23% less than the normal woman. Clearly, most models do not depict the average woman. Men and women all over the world follow the influences that the fashion industry provides. They believe that the fashion industry depicts on what society should be acknowledged as, picture-perfect thin.