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Media Ideal Body Image

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Ideal body image is a concept that is socially constructed based on the culture that is considered most dominant in a society. The prevalence and exaggeration of beauty standards in media often encourage many people to have issues with self-esteem, body image, and even eating disorders. The way beauty is portrayed in media is becoming a focal point of these public health issues every day. China is a particular nation where the culture embraces the thin ideal body more so than almost every other country that is actually dangerously affecting young people in its society. On the other hand there are countries in Eastern Europe, such as Romania, where a thicker body type is more acceptable. The cultural difference between the different body ideals …show more content…

Easterbrook (2014) studied the correlation of media exposure to the internalization of materialism and appearance ideals with adolescents ages 8-15 and how those internalizations affect their well-being. The study chose 80 boys and 80 girls to answer a questionnaire which estimated the importance of materialistic and appearances ideals and life satisfaction. These results were then compared to the amount of media consumption. The study found that the more consumption of media and consumer ideals each of the children participated in, the more internalized these ideals were. The findings support that “children may strive for consumer culture ideals in order to make gains in status, to fit in, and to be accepted by peers” (Easterbrook, 2014). Overall, adolescents are very susceptible to the over-sexualized and unrealistic ideals that media images portray. Although was Easterbrook did not consider is the differences in minority homes. Minority families tend to have a different issue that is more related to familial pressure and cultural ideals. Williams (2009) analyzed this idea in a qualitative study, which included interviews with 16 African American girls ages 12-15. The girls said they are “more discerning, critical readers of texts such as teen magazines because of how they were raised. They observed that their white classmates' unhealthy focus on looks was encouraged not only by the magazines but by White mothers as well, who steered their daughters into behaviors like makeup play from an early age” (Williams 2009). This would suggest that because of their race and cultural upbringing, they are not as susceptible to internalizing media images as Easterbrook claimed. The girls also went on to say how they do not really pay attention to mainstream media because it is fairly homogenous and contradicts the African American cultural ideal of beauty (Williams 2009). In fact, Duke (2000) found that the models

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