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Media In Community Media

Decent Essays

Introduction: The Context of Journalism at UCLA Journalism in the United States is in the midst of an upheaval, spurred by the digital shift online and the industry’s early reliance on advertising instead of subscriptions. Caught in this movement are organizations big and small. The most vulnerable, though, are often community-based media groups and local newspapers and newsmagazines. At UCLA, there are seven cultural newsmagazines that have served various campus populations for the past decades. I devoted my research efforts in this paper to examining the current state of one of those media organizations: La Gente Newsmagazine, a Latinx media outlet that was established in 1971. The group’s mission, according to its website, is to provide …show more content…

The core themes of this paper will be fleshed out in the rest of this paper. My findings will show that what La Gente currently lacks in organizational structure does not discount the important role it plays for dozens of staffers who look toward the newsmagazine as a community and safe haven. The challenges are real – and often too daunting for inexperienced leaders to deal with – but La Gente’s role as an amplifying voice is valuable and necessary. My academic research will be included throughout, offering different looks at both the role of advocacy journalism and La Gente’s own history. Finally, I will conclude with a discussion on ways the group can take practical journalistic steps to improve. This conclusion will be largely based on my personal experiences in journalism and media. Media as a Community and Organizing Unit Assessing media and modern journalism is a difficult task. For this paper, I used a wide range of academic sources, along with literature and important websites relevant to the topic. An 2014 article from Human Factors: The Journal of the Human Factors and Ergonomics Society researches and discusses how social community is a key factor in organizational success. The authors find that strong internal network ties create vital bonds and lead to efficiency. From my personal evaluation, La Gente exhibited traits of a good community, which should pay dividends going forward if they can be fostered long term. I utilized this

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