Media In Media

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

The media plays a major role in creating our social norms, whether it be through advertisement, television, film, newspapers, or magazines. From a young age, gender roles are taught to both boys and girls. Young girls are given dolls, carriages, and easy bake ovens, while boys are given action figures, toy soldiers, and cars. Once those same young girls and boys get a bit older, the messages send through the media change. For females, these ads seem to focus on physical appearance, during a time when self-esteem is most important in their lives.

The mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions.

The media is capable of articulating images, ideas, concepts, and principles in order to manipulate people’s brain. Their ideas and concepts are easily identified by the passive and uncritical audience. The opinions of the observers are molded and directed by television (largest social communicator), radio, magazines, internet, and newspapers. The current role of the media creates a reality produced by themselves, thus it is capable of constructs and produces male and female behaviors.

Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

In earlier chapter we talked about the role media play in constructing gender roles and

It’s not a shock to anyone who used social media before or seen magazines, tv shows or billboards and noticed that media represents gender in a stereotypical way. Of the many influences on how we view men and women, media are the most pervasive and one of the most powerful.

For example, “young people are being sold the concept that women’s value lies in their youth, beauty, and sexuality and not in their capacity of leaders or intelligence.” Likewise, “boys get the message that they should be violent, in control, unemotional, and that women should be treated like objects and second class citizens.” Mass media is a huge contributor to one’s daily life so it would be fairly easy to say that they have a large grasp on the mind of society. Stereotypical criticism influences us to think what a male is ought to do and what a female should do. The objective of media is to influence people for their benefit. These ways of thinking are unacceptable conditions to be living in. “In almost every role a woman has in the media, she is somehow connected to sex. Even the powerful women we look up to sometimes become an object of desire. The media needs to start creating female

The media's representation of women greatly affects the socialization of younger generations. Today's younger generations have been raised in the era of technology. From video games and movies to the news and television. Young girls and women internalize what is represented by those of the female sex. The aforementioned is resulting in pressure on mothers, parents preparing young girls for traditionally feminine careers, and a decrease in women's mental and sexual health.

According to the social learning theory, the influence of the media in the formation of gender roles and identity is known as being indirectly and vicariously reinforced. It states that we can learn gender appropriate behaviour by learning from others. So by having gender stereotypes portrayed in the media, it has a powerful influence on all of us but especially on children because they are currently

This source is about the gender roles in America. It discusses the different ways that the media influences gender stereotypes in women. It compares the present to the future. According to this paper, women are often sexualized and put in proactive clothing. Women are portrayed as nonprofessionals, homemakers, wives, and parents. This benefits my paper because this shows how the media has a negative effect on the stereotypes of women. It supports the theory that the media is one of the main causes of the negative stereotype and traditional gender roles.

Thus it can be safely assumed that the representations by the media are neither objective nor neutral in nature. These representations by the media are constructing a play and are playing an important part in giving out ideas (Gorman, & Gorman, 2010). Thus the question arises at this point, is the media really producing the different ideologies or are they just reflecting the ideologies of the present society. In this modern age it is very difficult to segregate the mirrored reality from the created reality. These days the media is omnipresent. It is composed of various forms of modern day technology and communication methods. We are growing up in a world that cannot be devoid of media, especially digital media. The major question that makes round nowadays is whether the media is helping in forming a self identity which lacks any self esteem. It is a widely known fact that Face book is one of the most used social sites in the modern world. Professionals and psychiatrists believe that we are hooked onto a social website as it helps to portray us in a manner which increases our self esteem (Kleinberg, McMahon, Barrett, & Nelson, 2005). Thus it can be observed that the media has a huge role to play in forming our identity as well as forming our ideologies and beliefs. Example of gender discrimination in media can be obtained from shows such as “FATHER KNOWS BEST” or “LEAVE IT TO BEAVER”, moreover the newspapers and any other print media

The article entitled, “Gendered Media: The Influence of Media on Views of Gender” is about the three themes that influence gender stereotyping. Given the themes, it is revealed that the U.S is a male subjugated culture and that the female is viewed as obscure. The underrepresentation of women is the primary distortion of reality says the author Julia Wood as she states the first of three themes. The second being that the stereotypes were made to depict socially endorsed views of how each role should be based on the cultural influence of the norm. Men are typically regarded as active, exploratory, authoritative, sexually aggressive and somewhat uncomplicated in social relationships.

Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.