Media Influence Media

Martin Gilens and Craig Hertzman at Yale University, have conducted a study on the Corporate ownership and news bias through the newspaper coverage of the 1996 Telecommunication Act addressing the claim: “Financial interests of corporate owners lead America’s news bureaus to downplay the significant issues surrounding the growing concentration of ownership of the country’s mass media” (Martin and Hertzman, 2000.)

“Since media are part of the political class and talk mostly to the political class, the myth of popular polarization took root and grew.” (Fiorina, Abrams, Pope, 2005, p. 167). Recently media has played a huge role in the country’s politic; they share information, report events, and frame opinions.

This underscores why politicians have long perceived mass media as a veritable channel of disseminating an ideology so that the society can mirror itself against what the media feeds it and thus be manipulated. This further begs the question of whether the media is a contributor or otherwise to societal problems in the face of political ideological dissemination.

The media is important for us the people to inform us about our government. In this paper I will show the relationship between the media and Congress. There are many forms of traditional media newspapers and magazines and TV news programs. Until recently people got most of their information and news from traditional sources. I would agree with scholars who argue that the media plays a major role as an agenda setter by focusing the public’s attention on a few issues. Public opinion is shaped in large part by people’s exposure to the media. There are two main areas of media agenda setting the first is reporting the news the second is telling us how to view the news.

The media is also a vital part of political parties and politics in general as a campaign progresses the media can tend to sway the facts of the campaign and who is campaigning. I believe the media will

Media is not a novel presence, but its influences are ever evolving and increasing exponentially. Whether through print or television each type of media is vitally important for a politician. Politicians must focus on the message that is to be conveyed and be aware of the influence each media type has. Print ads, radio shows, television interviews, magazine articles and debates all have a degree of effectiveness on a voting demographic. Mastering the media effects on the people that are to be influenced is the key to successful communication of ideas and a successful political career.

Political scientist, journalists, and politicians alike often discuss the role of the news media’s place in affecting campaigns, and voter perceptions. Claims of media bias in political news coverage have risen over the past two decades. Scholarly research has explored concerns that broadcast and print media shape voting decisions in democratic processes.

On a July day in 2015, reality television star and real estate mogul Donald Trump announced his candidacy for President of the United States in the 2016 election. Following his announcement, the mainstream media openly mocked Trump, and some found great humor at the idea of his campaign, wondering how long it would take before he dropped out of his “doomed before-it-began campaign,” as many called it. By being openly dismissive of Trump’s campaign, the media did not remain non-partisan. Despite the media’s bias, Donald Trump is within single digit percentage points of being the next President of the United States, and no one in the media is laughing at him now. The media in the United States can influence many things, especially politics. Different forms of media all take different angles and at times will morph a story to fit their perceived narrative, and that is a problem.

The media has never had the extreme omnipresence it had during the most recent federal elections. For more and more people the media is becoming something habitual, and politicians were among the first to take advantage of this fact. Be it a parties usage of online social platforms, 24-hour news broadcasting stations, or circa the 1800s printed word, there is no doubt the typical citizen feels connected in some regards to this mass of media. With most third-party communication technologies surfacing within the recent decades, the general affect on citizens ' lives is not fully understood. This connection is immense and complex, but it can

There are three widely accepted options for influence and power to surge from in the election process, as stated above. First and foremost, the media is widely perceived as the top dog in the election process; society as a whole holds the assumption that media sets the agenda and controls the political process. This idea is embellished by the cynics of the world and there have been a number of studies with findings disputing these perceptions. Dalton’s paper tracked over 6000 newspapers articles, during the 1992 presidential election, from a stratified sample of counties across the nation and their research points to a much weaker position being held by the media as a whole, in respect to its influence over elections within the United States (466). The research focused of the viewpoint and time given to either candidate during the election season. Overall the findings showed little to no bias, outside of the editorial section, with in the overall information of each candidate. The argument is summed up in the article stating, “Certainly, some newspapers and journalists have distinct views, but such individual biases appear small and tend to cancel out when aggregated. Moreover, a newspaper’s presidential endorsement had little impact on its news coverage of the issue themes of the campaign” (Dalton, 476). The media seems to play a part in

As time and history have progressed, the institution of media has captured and held control over the public ideology. In this modern capitalistic age, the power held over the media as developed and been re-directed. The media acts as the key distributor and translator of the ideology within our society throughout history and in the present day. However, the context in which we communicate is changing, and with this, the relationship and interaction between politics, media and public life have altered (Blair, T 2007). Changed to an extent where the information being relayed may indeed be harmful to society, in the absence of objective, complete and accurate relaying of information (Blair, T 2007). Though the free society that we operate in does

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

In the 2016 election, not only were several viewers choosing to watch only one news station, thus making them ill-informed on a few issues, and biasing them towards the other party, but fake news stories were circulating around in an attempt to make one candidate look worse than another. The entire election season seemed to be one accusation after another, and the media seemed to enjoy it. From Clinton’s emails to Trump’s tax returns, hashtags such as “#hillaryforprison” and “#dumptrump” appeared leading to political battles between supporters on either side and a constantly swaying public opinion on either candidate. In the end, the media was a revelator for the character, preparedness, and intelligence of each candidate and a country was left

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

In campaigning, media coverage plays a large role for candidates. They use the media to make their name heard and image seen. “Nearly everything a candidate does is geared toward the media, especially television” (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,