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Media Influence On Mexican Culture

Satisfactory Essays
Over the last decade DTCA has made media learning important and credible to Hispanics. Commercials incorporates cultural heritage and ethnic credibility. By seeing those two in commercials a Hispanic will easily relate and feel more comfortable in asking a physician about a new medication they recently heard about but know more information than a medication their doctor prescribed them with. Hispanics in recent have turned to Spanish TV and radio media for information. the media has noticed if patients Read and hear information explained in their native tongue then it will make them feel more knowledgeable and promote further information seeking making a medication more likely to sell. Hispanics tend to view the advertising useful rather than
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