Media Interventions : Marketing Of The Movies

According to BusinessDictionary.com (n.d.), "media are the communication channels through which news, entertainment, education, data or promotional message are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax and internet. Media is the plural of medium and can take a plural or singular verb depending on the sense intended". In number of countries, depending upon the investor there are number of domestic media house and multiple foreign medias. Medias and Magazine are one of the most influential entities for the nations its politics, religion and culture.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

Modern film was brought to the Americas when the Kinetoscope, the basic film viewer, was first invented by Thomas Edison in 1889. This, along with his Kinetograph allowed short films to be displayed in Kinetoscope parlors; these would later evolve into the movie theaters of today. Many people loved the concept of movies because they allowed one to see different events from the comfort of a theater. Films however do more than just entertain they can also impact society in a beneficial or harmful way. This essay will explore the history of film, its changes throughout time, and its impact on American culture.

How we conceive mass media comes in different ways such as: television (24 -hour news channels,) (hoarders to fashion models,) (music videos, nature documentaries, and reality shows). With videos on demand

Up until this time, there was no sense of “stardom” as we know it today. Actors and actresses were relatively anonymous, but their popularity was growing

During the early 1900s motion pictures became popularized as an escapist entertainment medium that began transforming kinetoscope parlors, lecture halls, and storefronts into what became known as nickelodeons. Thanks to vaudevilles and their popularity, films were already known to have a vast audience and to be a new form of business with possible great success. These pioneer movie theaters had an affordable entry fee that expanded movie viewing to the middle class, not only increasing the popularity of motion pictures but also simultaneously increasing the demand of their production (Dirks). With nickelodeons golden age beginning in 1905 and lasting for about nine years they vastly modified the landscape of the American cinema by not

in a lot of the shots, has his name written boldly across one of the

After watching this movie it reminded me of the paper we previously submitted regarding media having an enormous influence in our lives the movie Network has the same concept. I believe this movie took place in the depression era where everybody’s was out of work and scared of losing their job. Where bank robberies, crimes, and unemployment were at its highest peak all people did was watch the news. Where a TV rating was so important then and still is in today’s current generation. To me the story centers on Diana Christiansen who is a rating hungry-programming executive who is prepared to do anything for

For this essay I intend to discuss how Hollywood as an industry has used the marketing strategies of blockbuster films to significant advantage in film merchandising. Along with the use of mass merchandising as a form of marketing films, with the hope of creating awareness among the public.

* Media – Media can includes TV, Radio, Newspapers, magazines and internet. The media can write about organization. Firm also can advertise their product and service through media.

b. New and influential media-distribution channels have appeared in the 21st century. Delivered via the World Wide Web across the Internet, we are influenced daily by blogs, wikis, social networks, virtual worlds and myriad forms of content sharing.

The media currently serves many integral purposes in the correlation of the systems and the parts of the society. The media plays a broad role that is critical to the formation and the society set-up in the community. The mass media is the mirror reflects the way of the lives of the people in terms of the politics, Governance, religion, cultural beliefs and the economical status. It serves as the platform for passing relevant and critical information in education, entertainment, technology, business advertising & marketing as well as family issues and relationships.

An active audience is the opposite. An active audience can interact with the programme and tell them their views, and what they would like to see. They can influence the outcome of the whole show.