Media Manipulation

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

Advances in technology has altered the world as we know it, and it can only progress farther. Through the minds of many intelligent and devoted individuals across time technology has developed into a twenty first century deity. A young child one hundred years ago could never envision a world like ours today, ruled by ones and zeros. The media has affected us in ways that we can’t even comprehend and will continue to steadily provide humans with a faster and faster flow of information for years to come. But what is the cost to have all of the information you can imagine at your fingertips? The exponential increase in information that we process in all forms of media is affecting the way that we live by making society more alienated.

The influence of media is ubiquitous as we are all exposed to it, and influenced by the messages they attempt to sell. For example, the trope of science gone wrong is a classic plotline of science fiction that is present enough in media to give anyone a sense of paranoia. Media is indeed a force to reckon with. In a world in which the success of media is based off of its audience, the question arises to: to what extent may media alter truth to gain attention, and how may media influence society’s values?

The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people.

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

Technology is always advancing and evolving in ways many people would have thought impossible or mere science fiction only a few years ago. Every day we come closer to dreams of robot servants, virtual reality, and phones that have more than 2 slight changes to them. These advances while awe inspiring and standing as testaments to human ingenuity, many people ask how we deal with such changes. Many people ask “what will I do when my job becomes null and void? How will I manage to learn when it becomes useless in 7 years? And how will I live in my nation if it becomes overpowered by other countries?” all these questions are concerning and understandable, many people simply find change worrying. Many people worry about china and India becoming world leaders (ignoring the fact that they both lie all the time and in china’s case is trying to destroy their own culture) but that’s besides the point. In this essay we’ll talk about 3 different forms of media

In order to understand the current issue involving certain groups being incorrectly portrayed in media, it is important to first understand exactly what mass media is. There are a variety of technical definitions for the term “mass media.” According to Britannica, “Media is used to pass on information to many people in a society” (“Media”). Merriam-Wenster claims media is a “mean of communication that is designed to reach the mass of the people” (“Mass Medium”). Recently, a spike of innovations has led to an increase of possible methods of communication that can be inducted into the field of mass media. Tomi Ahonen, an author on telecommunications and technology, popularized the term “Seventh of the Mass Media” to prove that cellphones are a new form of mass media. This has made the world more familiar with the different categories of media. The seven designated forms include print, recordings, movies, radio, television, internet, and cellphones (Duarte). If more people in the world contained this knowledge of media, it might be more easily understood the effect it can have on so many. In addition to knowing what media is in today’s age, it is also important to fully understand misrepresentation.

The media controls the ideological values, attitudes and beliefs the public sees through the use of different text structures that support their article. The article ‘Cousins pleads guilty to drugs charges’ (Brown, A. 2012. Cousins pleads guilty to drugs charges. Retrieved:- http://www.theage.com.au/afl/afl-news/cousins-pleads-guilty-to-drugs-charges-20120627-211jo.html) expresses clearly that they do not value a lair, have a negative attitude towards drugs and they believe that the sports star Ben Cousins never really got over his abuse of drugs. Ben Cousins was once at the top of his game and was considered to be an example of a typical sportsperson, now he has lost that title through his abuse of drugs.

We as individuals are developed through both our singular characteristics and external surroundings. Where a change of events within our life can alter our perceptions thus our entire reality. As humans, we generally receive the impacts of events and the changes to our surrounding environments these cause, through the dispersion of the Media. As we are often exposed to the delivery of information, both visually and verbally, we are often unable to escape such influences, thus making it crucial on the responsibility of the media. Whether it be from the delivery of the correct interpretation of events or the diminishing of any false information through manipulation. By doing this, it sees the correct shaping of our individual manners to be free

We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.

Media is a huge part of people’s lives in today’s society. Through different forms of media people can now obtain vast amounts of information at the slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.

The media and advertising hinder do indeed hinder our being fully human. Mass media including radio, television and newspapers endeavors to shape public opinion on a variety of things. The media attempts to manipulate those values instilled by parents and society in general, thus taking away from our being human. Messages designed to influence peoples’ attitudes, desires and decisions fall upon society urging those people to buy a certain product, vote for a certain political figure, or support a “worthy” cause. The daily attack of media and advertising persuade the public to be one and the same, rather than allowing them to function as humans who follow their own beliefs.

Throughout society, the mass media constantly changes over time. The mass media play a prominent role in informing the public about what occurs within the world, especially in areas which audiences do not acquire direct experience and knowledge. This essay will argue that the propaganda model is no longer valid as it has become outdated. This essay will also discuss the model in relation to the five filters and draw on Rampton's critique of the propaganda model in contemporary society.

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.