Media Networks Analysis Essay

2373 Words 10 Pages
From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
What is a network. Examples – biological, identity, governmental, electrical
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It is made up of different networks, from the nervous system to the circulatory system. As argued by Terranova, these networks essentially bend the fabric of space-time in that they directly affect the connections between the two bodies and the time it takes for whatever is being communicated to get from one end to the other. Furthermore they “actively mould what they connect by creating new topological configurations and thus effectively contributing to the constitution of geopolitical entities such as cities and regions, or nations and empires.”(Terranova, 2004) Networks outside the natural scientific spheres are what, to most observers, seem to have a greater hold over everyday life today, and the way this power is working with media is making it more powerful.
Examples of networked media changing the world – television (audio/visual) and the Internet (two way) Despite the growth of the Internet around the world, television is still probably the largest and most influential media network. This extends across the world, as stated in The Three Ecologies, “Many people in the Third World will have televisions long before they have proper irrigation.”(Guattari, 1989) While radio may have existed before it, television played a larger role in the spread of capitalism and the development of the global village. Television also contributed more to the growth of the power of media networks, all this due to the effectiveness of imagery over simply
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