Executive Summary
Disney and the Pirates of the Industry
I. Introduction
As a global company with high interest in both the music and film industries, it is essential that Disney deal with media piracy effectively. With Internet access increasing globally, piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem, it is necessary to comprehend the history and evolution of piracy, its impacts on music and film industries, and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations.
II. Factors in the Evolution of Media Piracy
A major issue in business today is the
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Another strategy enacted by the entertainment industries is the use of digital rights management systems (DRMS). DRMS are tools for the media industry to fight piracy by controlling access to and usage of digital data, essentially going beyond the restrictions of copyright law by putting additional limits on distribution of intellectual property (Fetscherin 2003). For example, the iTunes online music store encodes its music files so that they may not be illegally copied (Dela 2005). DRMS is a controversial topic, as many consumers claim that DRMS restrictions take away the benefits of the digital world (Fetscherin 2003). This represents the conflict in ideology between consumers and industries. Having said that, Disney has to preserve its competitiveness in the industry by closely following all the technological developments associated with copyright protection. As the industry shifts more and more towards online retail, the theme of copyright protection of digital files will continue to recur.
The government’s position in the media piracy issue is more complicated. Governments must try to appease the industries but also face the conflict of consumer interests (Harmon 2003). This involves
Piracy has become a major issue in the United States. For every motion picture that has been featured in theaters also has been pirated onto the Internet the next day, and for every new musical album that is released, yet there is a free torrent file of the album within the same hour. Even though these online pirates steal music and movies from other companies and make a drastic profit, yet these “rogue” websites receive 53 billions visits a year from across the globe according to Creative America. The persistence of the thieves that break copyright laws of the productions has lead the entertainment business to place a definitive complaint to the U.S. government of the constant notion of piracy. While the notion of piracy was not left
In the global market that we leave in companies are trying to find any and everyway that they can to get ahead in their respective markets. This most of the time brings out the most innovate thinkers that can come up with a way to keep it’s company on top of their market and sometimes we see that there are companies that like to take a short cut by using non legal and malicious methods. According to Lewis, (1985), Software piracy is the illicit copying of the operating instructions and applications programs, which make computers work, is a large and growing industry. The Pirate Bay is part of a European social and political movement that opposes copyrighted content and demands that music, videos, TV shows, and other digital content be free and unrestricted. In the words of the Pirate Party, “the Pirate Bay is a unique platform for distributing culture between regular people and independent artists, and that’s something we want to preserve.”
No one could argue with the statement that when one pays money for something, they expect to get both what is advertised and also to get their money’s worth out of their purchase. It seems, however, in today’s digital media industry, companies are finding ways to get more of people’s money and give them less for it. This sort of, in essence, thievery has become more and more prevalent in today’s media. One of the biggest issues is what is called Digital Rights Management, or DRM. DRM has been implemented by many, many digital-based companies to protect their products, and on a small scale, are effective and a good way for a company to ensure their software is protected in one manner or another. The problem comes in when companies get too overzealous in their attempts to protect their goods to the point where it becomes inconvenient and downright annoying to those who actually buy their products. Another major issue in contemporary media is the swaying of reviews. There are a growing number of instances in which companies who produce either television shows, movies, books, or videogames will pay well respected reviewers and critics to spin their reviews to be positive, even if the reviewer does not believe that to be the case, though perhaps the most common instances of this sort are those which involves video games. The industry is not without hope, however, as there are those that would oppose
After the period elapses, any person can use, print, publish, and distribute the original work. The music industry has been in dispute for many years in respect to music piracy. It went after software and website developers, as well as consumers in the courts (Easley, 2005, p.163). As a result, this may be why governing the expansion of the music industry towards later benefits for the industry; however, not toward those who pirate from them (Easley, 2005, p.163). There is clear evidence of a willingness to pay for online music in general through legal download services such as iTunes (Easley, 2005, p.163). It is clear that some new markets are emerging; for example, services such as 4G LTE combine music with other services. These markets may provide both better margins and better copyright protection to the music industry. Nevertheless, some forms of music piracy may ultimately come to be seen as an effective marketing channel for those services (Easley, 2005, p.163). Clearly the industry is adapting piracy issues.
Traditional legal principles and processes are constantly challenged by the need to keep pace with copyright issues in particular piracy. The Copyright Amendment (Online Infringement) Bill 2015
In the article “Internet Piracy Harms Artists”, Phil Gardson explains how internet piracy such as online music sharing and other forms of copyrighting music hurts hardworking singers and songwriters. He also asserts that it is imperative that Congress should in act a law against these types of crimes to help protect artists.
The Global music industry makes around $43.9 billion dollars a year. $12.5 billion of that is lost each year due to Piracy in the music industry and 70% of online users find nothing wrong with online piracy (“Music’s Last Decade: Sales Cut in Half”). Is it wrong? Is music piracy stealing? This topic is said to have inspired Charles W. Moore to illustrate these points in his essay. Charles W. Moore writes the essay “Is Music Piracy Stealing?” and tries to answer his own question. Moore starts off by explaining that current day pirates simply do not care about copyright laws. He goes into detail about the philosophy, ethics, and morality of the threat to the free exchange of music over the Internet. Moore says, “Digital copywriting is as serious and criminal as stealing a CD from a record shop or a DVD from a video shop” (242). The subject on piracy is a controversial and an argumentative subject. Although Moore gives many great examples throughout his essay, he also has some faulty reasoning such as the root question of his argument is not provable, his factual data is excessive, he has lousy introduction and closing paragraphs, and his views are biased.
presented a case that involved peer-to-peer file-sharing networks and violating the safe harbor provisions of copyright thief violating the (DMCA) “Digital Age of the Millennium Act.” This charges were brought red flags to the United States District Court for the Southern District of New York against YouTube, Inc. and filed by Viacom Int’l Inc., on a remand from the Second Circuit Court of Appeals. However, in light of the tedious claims of Viacom, the courts, did give the notices to YouTube to remove the material that violate the DMCA, all monetary relief and
Online piracy is commonly referred to as a threat to businesses in the creative industries. The WTO Agreement on Trade-related Aspects of Intellectual Property Rights (a.k.a. “the TRIPS” agreement) defines piracy as:
We all know that downloading pirated music and films is illegal, but what exactly is it? The term piracy refers to the copying and selling of music, films and other media illegally; in other words you are copying and selling copyrighted media without the permission of the original owner (NiDirect, n.d.). With the massive growth of the internet and its ability to store and capture vast amounts of data, we have become much more reliable on information systems in all aspects of life, but it does not come without the risk of information technology being used unethically. With the number of IT breakthroughs in recent years “the importance of ethics and human values has been underemphasised” often resulting in various consequences. Not surprisingly one of the many public concerns about the ethical use of IT is that “millions of people have downloaded music and movies at no charge and in apparent violation of copyright laws at tremendous expense to the owners of those copyrights” (Reynolds, Ethics in Information Technology, 2015). This essay covers the ethical issues of downloading pirated music and films and the impact it has on music corporations and recording and film companies.
Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.
Producers of musical content cannot undo the adverse effects that piracy has had on the industry. Because of the internet and the way individuals have manipulated it to obtain music, many people are unwilling to change their habits. Here lies the issue between the producer and the consumer. Acts like the Stop Online Piracy Act (SOPA) and PROTECT Intellectual Property Act (PIPA) work against the incentive of many consumers by telling them that they cannot do what maximizes their utility. Producers are thus working against the likings of the consumer. This is wrong.
Piracy is usually determined as a seizure of property (ship, airplane or software) that holds no commission from the owner (“Piracy” 1). It is mostly linked to the dirty, bearded men that sailed the seven seas and robed merchant ships or ships that carried a valuable cargo. This however, was not the case in the late eighties and is definitely not the case today in the nineties. Now software pirates copy software without the permission of the company for their own personal benefits. Since piracy interrupts trade between nations it has been considered to be an offense against international law (“Piracy” 1). While the pirates in the medieval age roamed for plunder on the high seas, pirate radio and television stations broadcast, unauthorized
The rise of the Internet era opened the whole new market for traditional media full of opportunities as well as threats. Online piracy being one of them because the music and film industry loses £5.4bn in a year and if it was reduced by 10% it could have created up to 13 thousand jobs in the UK. There are various attempts taken to fight with online piracy; a case study of Anti-Counterfeiting Trade Agreement will be considered as well as other legislations attempting to regulate copyrights in the Internet. This
The music industry has been on the decline ever since new ways to pirate music have become available. In fact, the Recording Industry Association of America estimates that six percent of the U.S. gross domestic product is generated by the entertainment industry and that the music industry contributes significantly to this. Bender and Wang found that a one percent increase in piracy results in a 0.6 percent decrease in music sales, which could put major companies out of business. While the walls of text appear intimidating, the reasoning and explanations proved to be valuable and precise. Bender and Wang's article emphasizes the importance of not supporting music piracy, but the dull text loses its intended effect by boring the reader. Traumatic Brain Injuries (TBI) are a threat to all age groups and can be caused by a multitude of things. In fact, 1.4 million people suffer from it in the United States alone. These are typically found in car crashes and sports incidents with concussions and are normally nonlethal, but still damaging. Thankfully for those who do receive a TBI, music education, which can be anything from listening, singing, producing, or even performing music, can benefit their recovery. Patrick Bennington establishes many times that music can be beneficial, but there is a severe lacking as to how it is beneficial. In fact, the main concern of the article seems to focus on identifying a TBI and understanding if it is acceptable to have someone who has sustained