Media Piracy

3439 Words14 Pages
Executive Summary
Disney and the Pirates of the Industry
I. Introduction
As a global company with high interest in both the music and film industries, it is essential that Disney deal with media piracy effectively. With Internet access increasing globally, piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem, it is necessary to comprehend the history and evolution of piracy, its impacts on music and film industries, and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations.
II. Factors in the Evolution of Media Piracy
A major issue in business today is the
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Another strategy enacted by the entertainment industries is the use of digital rights management systems (DRMS). DRMS are tools for the media industry to fight piracy by controlling access to and usage of digital data, essentially going beyond the restrictions of copyright law by putting additional limits on distribution of intellectual property (Fetscherin 2003). For example, the iTunes online music store encodes its music files so that they may not be illegally copied (Dela 2005). DRMS is a controversial topic, as many consumers claim that DRMS restrictions take away the benefits of the digital world (Fetscherin 2003). This represents the conflict in ideology between consumers and industries. Having said that, Disney has to preserve its competitiveness in the industry by closely following all the technological developments associated with copyright protection. As the industry shifts more and more towards online retail, the theme of copyright protection of digital files will continue to recur.
The government’s position in the media piracy issue is more complicated. Governments must try to appease the industries but also face the conflict of consumer interests (Harmon 2003). This involves

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