Essay on Media Portray of Environmental Issues

523 Words 3 Pages
The way that media has portrayed environmental issues has changed radically in the past few years. Environmental issues often aren`t considered newsworthy unless something large scale occurs with a notable impact on everyday life. The BP oil spill in 2010 made front pages world wide, there was a sudden push for the rescue of marine life and a general disgust for the condition of the Gulf Coast. An outpouring of awareness came of this tragedy and mass media diligently informed audiences of every detail as the following cleanup events unfolded. Most environmental news is not front-page material. The media gets the ultimate say in what is deemed as important.

The typical newspaper reader does no read every single article, but rather skims
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The way that media has portrayed environmental issues has changed radically in the past few years. Environmental issues often aren`t considered newsworthy unless something large scale occurs with a notable impact on everyday life. The BP oil spill in 2010 made front pages world wide, there was a sudden push for the rescue of marine life and a general disgust for the condition of the Gulf Coast. An outpouring of awareness came of this tragedy and mass media diligently informed audiences of every detail as the following cleanup events unfolded. Most environmental news is not front-page material. The media gets the ultimate say in what is deemed as important.

The typical newspaper reader does no read every single article, but rather skims and absorbs majority but not all of what they read. A picture is worth one thousand words, the eye is bound to see the picture and at least read the caption or headline of the corresponding story. Longer articles and those that make the front page also have a higher likelihood of being read vs. skimmed. One study looked at environmental news stories over a ten-year period. The study specifically looked at story length, how frequently article was run and where it was in the newspaper (headlining on first page or a snippet near the middle) (2011, pp. 7-25, Communication, Media and Environment). The study concluded that frequency of environment article dropped 10% over the time period. The length of these article and their placement followed
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