Media Portrayal Of Women

In the documentary Killing Us Softly 4: Advertising’s Image of Women by Jean Kilbourne, she talks about how women are depicted in advertisement. The average American will spend 2 years of their life just watching advertisement, and most of these people will make the claim that the ads were not effective to them. Jean Kilbourne stresses that the advertisement companies make their ads quick and cumulative so that they almost seem forgettable. However, the advertisements will still resonate in your mind unconsciously. Kilbourne argues that the objectification of women in the advertisement industry: negatively affects the mental health of women with the societal need to be perfect, encourages the eroticism of violence, and tells women they need

I really enjoyed watching the documentary, Miss Representation. It was very informative and eye opening. The film explores the impact that the media has on society and the misrepresentation of women. While the media can be a place to learn and stay up to date, there is also an ugly side to it. Our generation spends a huge amount of our time on our phones, computers, and watching tv so I feel like we are affected by the media the most. The media influences people at a young age impacting their views on themselves and the world around them. Girls especially get the message that their value is on how they look. The way media portrays women in movies and television over sexualizes women and dehumanizes them. This type of media can lead women to

Every day, millions of Americans view the front covers of magazines like Vogue, Cosmopolitan, and more. They see them while at grocery stores, on the television, and even in the waiting room at a doctor's office. The media offer advertisements with models that are seemingly slim with perfect skin, hair, and teeth. American propaganda leaves most young, adolescent girls between the ages of 5-18 to consider that the complexity of beauty is strict to be thin and perfect, though it is targeted to young adolescents, it does aim towards older female and male age ranges as well. An article states, “While the media attempt to target every person, the level of exposure is dictated by gender, and the majority of harmful messages is focused more toward women. For instance, in media such as magazines where a person relies on an image to relate a feeling, girls are often made to look inferior” (Chapman). When it comes to the media, specifically in the American culture, the popularity has massively increased over the years, turning to new weekly issues, becoming common to the society and civilization. This causes issues associated with eating disorders, depression and suicide, and self-esteem/confidence young girls.

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

Media is one the most influential and powerful things we have today. Media is use a source of entertainment and even more important as a source of information. For most us media is a constant presence in our lives. Media power is so big that it can influence the way that we behave the way that we think, and that is when media can become extremely problematic. The way the media portrays women can be extremely damaging psychological and the physical well being of women.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Miss Representation conveys that media is derogative to the most powerful women in the United States. People learn more from the media than any other source because it is the message and messenger. Americans devote about 10 hours and 39 minutes daily to consuming media (Howard). The media’s misrepresentation of women in movies, television shows, and advertisements negatively shapes politics, our national discourse, children’s inquisitive minds, and ultimately society. The danger behind these stereotyped images of women is that their effect is subconscious, meaning we slowly become accustomed to a sexist portrayal of women without even immediately realizing it. To cease our unrealistic, prejudiced expectations of women, a culture change is necessary.

To be sociologically mindful is to look for patterns in the society, observe all sides of the social life, ask questions, and seek answers. Being sociologically mindful can lead us to looking into matters that are complex and allow us the opportunity to understand the mechanism behind the division of our society. Race and gender seems to be the most obvious divide lines for this society. While race can sometimes be overlooked in society, discrimination based on gender is hardly absent, whether consciously or unconsciously, on the behaviors of society. In such a society that values masculinity, being born a male is like a rain check to so many privileges in life. In return, this social

Since the 1960s and the rebirth of the women’s movement, there have been rages against the way women are treated in advertising. Every day viewers will find themselves showered by explicit advertisements, images, slogans, songs, ads, etc., all that which have a major underlying issue within mass media: the objectification of women. Women were suggestively portrayed for the sale of all different types of products and services, from print in magazines to commercials on television. There is an extremely strong focus on women being a sexual object rather than what she is, a female human being.

Women have been misrepresented in the media for many years. Stereotypes have been around forever in media, but were portrayed more visibly in the earlier years. Although this misrepresentation of women is less subtle, the outcome of this issue is extensively impacting consumers and women in general. The impact of these stereotypes discourage women to pursue their goals, cause self-esteem issues, and hurt their chances at bigger roles in the business and political world. This also gives others false ideas and expectations. Some primary examples of concern include the value of women and girl’s looks over their personalities, the false imagery of the LGBT community, and society not taking women in politics and news seriously.

Advertisements play a big part in our society and are significant for products to be seen to attract people’s attention and be persuaded to buy. They might not always be interested in purchasing anything but instead just taking a peak, especially when women are involved. As time goes by, more women are depicted as sexual icons in adverts. This is true in sports adverts with men portrayed as masculine and athletic, while women are characterised as sexy and lacking athletic potential even though they are well-known athletes. Many people such as Goffman (1979) suggested that advertising images transfers cultural ideals of both genders explicitly or subtly, by

The authors state that “[b]oth social cognitive theory (SCT) and the ‘matching principle’ suggest that if women depicted in the media were more similar in body size to women in the general population, exposure to media imagery might not result in negative body image” (Diedrichs and Lee 1275). recommendations for an increase in models’ body size and shape diversity will not harm product sells but will promote positive body image. In the study, “[c]ontrary to the ‘thinness sells’ assertion, advertisements depicting average-size models were rated as positively on these criteria as those displaying thin models” (Diedrichs and Lee 1277). The media has a huge impact on what kind of body image, positive or negative, is instilled in the consumer and should take the initiative to try to only promote positive body image while promoting their products. While most research aims to address the influence of the mass media on body image, this study takes an ecological approach to promoting positive body image in hopes to encourage diversity in advertisements. The media has been criticized for depicting the thin woman as ideal and some may argue that the images create an unrealistic expectation for young women, which causes body dissatisfaction and disordered eating; however, there are also studies

The existence of a predominantly male society and the continuous perpetuation of patriarchy heavily affected the way woman are represented. Women may have been experiencing many privileges nowadays than women in the previous century could not, but there are stereotypes and imposed gender roles that linger, especially in the field of advertising. One of the common types of advertisements that are dominant today are the ones that depict women as a sexualized object to get the attention of the male audience. In the research conducted by Parul Nagi, it is shown that advertisements use women “to draw attention of prospective buyers” (85), and these buyers are mostly, if not all, men. This advertising strategy places the man in the position of the gazer, and the woman as the gazed (Mulvey 837). Advertisements depicting sexualized women rely on human pleasure appealing to the sense of sight. Thus, they tend to become pornographic, wherein “it dehumanizes and objectifies people” (Kilbourne 488), diminishing their worth to that of an object to be owned only for visual and/or sexual pleasure and easily disposed of.

Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing. It is considered as an art because when used it able to help a person develop or create a certain picture in the mind. Language being an artifact of culture means that it is an interesting thing that is created by the people. It is an aspect of their way of life of the people. It also helps in development of the people as writers and intellects. As a culture it is a people’s way of life and therefore the impact it has to human beings cannot be under looked.