Media Rationale and Publicity of the Christian Louboutin Brand

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

This advertising campaign is for Autumn Winter 2009/10 for Prada and Gucci for the footwear collection. In both the advertising campaign both the brand focused only on the product. Gucci’s products are very shiny and glamorous which represents very urban, beautiful, young and chic look. Where as Prada shoes are inspired by Trojan helmet/headgear which gives very stylish and cool look and more focus on product detailing.

Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.

Economically, these shoes are not the cheapest kind to get, however people will continue to buy them because of the popularity and the role of the Nike shoe in society. Even the Nike symbol alone reminds people of sports and athletes. Nike has professional athletes who are admired by millions of people appear in their commercials. By doing this they are saying this person wears Nike, and that everyone else should too. This also can give the hope that if you wear this Nike shoe you will be just as good as this professional athlete that you admire.

Gladwell begins by discussing the incomprehensible recovery of then-terminally-uncool Hush Puppies shoes amongst a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and lead to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

Throughout the essay hyperboles are used for exaggeration to make fun of how consumers pull in their customers. One of the inventors of the shoe insert calls the insert a, "a total foot rejuvenation system." The exaggeration put on the insert clearly shows how the author is ridiculing advertisers for their fake propaganda. The statements in the essay confirm that consumers

Christian Louboutin once said “a shoe has so much more to offer than just to walk”. Similarly, author Diane Riva discusses this idea in her essay “Exposed Toes”. Riva takes a compelling approach to her argument believing that shoes are not just part of your wardrobe rather they are your identity. For Riva, her black sneakers represent her career life as they are the shoes she wears to work, her boat shoes resemble her connection with nature, her high-heel dress shoes speak for her elegance, her sandals represent her spontaneous self and lastly her “shoes of choice” are her natural feet as they represent everything about Riva’s world and go with her everywhere. Overall, Riva express that her shoes are her identity and each pair resemble apart of her character.

He began by discussing the incomprehensible recovery of then-terminally-uncool hush puppies shoes in the midst of a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and resulted to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

He began by discussing the incomprehensible recovery of then-terminally-uncool hush puppies shoes in the midst of a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and resulted to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.

This stylish and elegant ladies shoe made by Christian Louboutin shoe designers is one of the best gift shoes one can

The brand that has consistently been my favorite over the years is Nike. Nike is a brand leader and has demonstrated innovative and creative thinking around its product initiatives. The company has a reputation for consistently producing strong results even during the financial crises by continually reinventing its products. Nike has excelled in creating quality products for not only athletes but for other consumers as well and has excelled in understanding and incorporating the American pop culture into its products and marketing campaigns. The endorsements with athletes such as Michael Jordon, the iconic “swoosh” symbol and the slogan “Just Do It” have made the brand a household name.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates