Critically review key issues in one of the following areas of media representation: ethnicity, gender, sexuality or any one select area of your choice
Introduction
This essay will critically discuss key issues of the media representation of gender. Firstly media representation and gender will be defined and conceptualised, then theories of media representation regarding gender will be discussed in depth and evaluated. The key issues of media representation of gender will be discussed critically from the viewpoints of different sociologists; for example stereotypes of femininity and masculinity and their social construction. The politics of representation, marginalisation, under representation, subordination of women and limiting women’s perceptions as well as how the news, television and adverts were responsible for the annihilation of women symbolically will be discussed. Media’s representation of women reflects the values and dominant male attitudes in society and teaches the youth how to behave and believe in traditional sex roles are considered, along with a discussion of the negative effects of representation of women in advertising. Many other key issues of different aspects of media representation of gender with examples will be discussed, and finally the essay will draw to a conclusion.
Media representation of gender:
Media representations are to be found in all aspects of ‘mass media’ e.g. film, TV, magazine, advertising, music, videos, etc. According to Orgad S
I really enjoyed watching the documentary, Miss Representation. It was very informative and eye opening. The film explores the impact that the media has on society and the misrepresentation of women. While the media can be a place to learn and stay up to date, there is also an ugly side to it. Our generation spends a huge amount of our time on our phones, computers, and watching tv so I feel like we are affected by the media the most. The media influences people at a young age impacting their views on themselves and the world around them. Girls especially get the message that their value is on how they look. The way media portrays women in movies and television over sexualizes women and dehumanizes them. This type of media can lead women to
Gender stereotypes in the media are an example of some of the negative stereotypes the media pushes on society. They use advertisements targeting males and stereotyped female parts is in movies and shows to constantly reinforce the message “that a woman’s value lies in her appearance and sexuality”(Berland). This is detrimental to our society because all
The concept of gender and race representation in media has reminded me that the representation of people of color is not visible. The push for people of color to act on certain stereotypes shows that the media wants them to be portrayed in a certain way. The media pushes white people into positive leading roles that make it difficult for people of color to gain opportunity. Media uses its power to dissociate themselves on their reasoning on why they do not cast people of color for roles. In their article, “Gender, Race, and Media Representation”, Dwight E. Brooks and Lisa P. Hebert states, “Western industrialized societies are stratified by hierarchies of race, gender, and class that structure our social experience” (Brooks & Hebert 298) This hierarchy provides the placement of where people will be casted into media. The representation of gender and race in media has clarified that the hierarchy they have created, has
The mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions.
Almost every person in the world has some access to media. Whether it is through electronics like social media or the internet, or through printed media, it shapes a person’s view on many aspects of society. Media represents a vast array of societal issues. “Media representation is a way in which the media portrays groups, communities, experiences, ideas or topics from a particular ideological or vale perspective” (Beach). One of the bigger issues media portrays is gender. In today’s culture the issue of the difference between men and women can be seen heavily in media. In roles actors and actresses play on television, and through songs gender representation is an issue that is present. Most of the representations however are negative. It plays off of the stereotypes that are associated with men and women. In this ever-changing society media, through various forms of entertainment, plays a negative role in the representation of gender.
This is the thesis set out by "Miss Representation", a documentary directed and produced by actress, activist and documentary filmmaker Jennifer Siebel Newsom. The documentary gives a good perspective on why the representation of women in the media is so important in our society. The message the film gets across to viewers is that the way women are often portrayed is damaging- to media consumers of all genders and ages. The way the media treats women is the cause of soaring numbers of women who develop eating disorders, the sexualisation of, and violence against women.
Media portrays femininity on a daily, in our lives. Femininity are the qualities that traditionally associate with females. In movies femininity are strongly showed. People of all ages are exposed to the expectations of femininity which affects our views on female. In the media such as movies like “Cinderella” the portrayal reinforces gender stereotypes to their audience.
Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.
Media is defined as any form of communication; however, the term is mainly used for television, radio, and the Internet. “Regardless of the form it takes, media holds the power to construct and reflect our own sense of identity, in both affirmative and detrimental ways” (199). In American society, the media makes many assumptions based on gender, race, and religion that directly affects how people in a society view each other.
Historically, social and feminist scholars have focused on media representations of gender roles and how they affect the lived experiences of women (Green, 2013; Soulliere, 2006). Gender is widely considered to be a cultural rather than strictly biological creation, and it is often constructed and represented through popular culture media such as advertisements, magazines, and television (Soulliere, 2006). While women have made great strides in expanding the culturally acceptable definition of femininity (or femininities), masculinity continues to be narrowly defined and policed by society (Soulliere, 2006; Tragos, 2009). This evidence of asymmetrical change in popular culture gender role portrayals suggests that more effort should be given to examining the representation of men and masculinities in media, and its influence on the lived experience of men.
Media influence causes 69 percent of girls, in one study, to state that magazine models impact their idea of the perfect body shape. This drastic affect on a young person 's life creates a reality that women need to alter the way they look to be ‘perfect.’ Media also portrays women as helpless beings, needing a man by their side to complete easy tasks in which they can do on their own. There is also the aspect of strong women being sexy, and not the intelligent, intellectual women that they are. Throughout many girls lives, growing up, there are self esteem issues that will resonate with them for years to come. Commercials and advertisements feed on the implication that females believe they will never be flawless or beautiful, so they will do anything to get there. These impacts from media have catastrophic results. This is critical today because there are more eating disorders, health issues, and suicides than ever before. Women should be represented as strong, fearless individuals as opposed to the stereotypical ‘damsel in distress’ media pins them as today. Media limits girls and women from discovering possibilities they could have as leaders through objectificatoin and sexualazation.
The theme of this paper is gendered stereotypes in the media.This paper will investigate the question, “To what extent are females stereotyped more than men in the media in the U.S.?” while looking specifically at examples from movies, music, and advertisements. To begin, an overview of history was given to provide insight on the progression of gender roles and the expanding media. Viewpoints on both male and female stereotypes in the media were investigated and analyzed to determine if females are, in fact, stereotyped more. The sources used in this investigation were evaluated to determine their credibility and what support, if any, they offered to the argument. After analyzing the information and sources, it was concluded that women are stereotyped more than men in the media based on the societal norms developed throughout history.
The key research question of ‘Gender Roles in Media’ is to analyze gender roles to determine how women are represented in an array of media and how they are portrayed in a sexualized manner. The study was published in 2010 and 2011 by Rudy et al in two issues of Sex Roles. The research suggests that an increase in representing women in media can be worthy provided they bear in mind that the way women are depicted is positive in order to alleviate negative connotations. The research queries if media can affect the mindset of viewers in a negative or positive manner.
Stereotypes have become a prevalent issue in our media. They, without our knowledge, prevent us from moving forward as human. In this essay, I will discuss the effects of stereotypes in media on gender roles, religion, and race.
Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.