Media Responsibility Of Women In Sports

From all corners of the globe, news headlines are becoming much more attentive to the issues surrounding women in sport. Female athletes are gaining more notoriety in the sports’ arena. However, the attention they are receiving, usually pertains to their appearance, rather than their skill. Further, they are continuously being over-sexualized and objectified and for these reasons, there is a need for sweeping change in the representation of female athletes in the media. This paper will discuss the portrayal of female athletes in the media, the coverage that women in sport receive, the current impacts that media has on women in sports, and what measures can be undertaken to curtail the current trend of the media.

It is true that before Title IX, any positive images of female athletes were relatively few and far between, except for the rare Olympian such as Peggy Fleming or Nadia Comaneci. Title IX has substantially increased the availability of equal resources for female athletes relative to males on campus. However, parity has not been achieved in terms of the public's interest and respect for women's sports. Even today, the main excitement is over the NCAA men's tournament, not the women's. Team sports where women are celebrated in the U.S. are in low-priority sports like soccer; while some women in individual sports have certainly received media

At times, it was commonly believed women were not physically long distance we as a society lose if we tolerate violence against women or similarly marginalized populations for any reason. This article talks about the issues of how women can’t play sports and how sports are for men but I feel that sports are for women and men because everybody deserves a chance to play a sport. Women all ages should feel comfortable playing sports and participating in school sports to. (By: Sage, Learn)

Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Since women have been allowed to participate in sports, the global community has become a closer knit. Scholars and organizations have acknowledged this and moved their focus to helping women gain equality in several different aspects. One being the passing of title xl, which protects individuals from discrimination under any education program or activity that receives federal funding. This one action has helped shift

“Women’s Sports Foundation’s GoGirlGo has helped nearly one million inactive girls get active” (Naylor). There are billions of people who watch television. Take ESPN for an example. “ESPN is in 98,516,000 homes nationwide in 2013” (Scott). That number is rising each year, and out of that large number there are most likely several thousands of children who watch ESPN. Out of those thousands of kids there are most likely thousands of young women who watch different sporting events. The number of young women who watch ESPN is significantly small because generally the majority of people who watch women’s sports is women. Also, it makes it hard for them to even find a women’s sport televised because most sport channels are taken by the men’s

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

On the other hand, some may argue that males and females can excel equally in sports because our society has changed

Sports media is an inherently prejudicial, limiting industry for women to work and thrive in. In order to make a change to these recurring methodical restraints, one must first fully understand what drives women away from success, and what ideologies must shift to create a more open future for the sport

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have

During this century women have been able to break out of the traditional female mold. Women have broken the chains that bond them to the home and have emerged into all sorts of male dominated arenas, including sports. Women have become athletes in their own right. In the last ten years there has been validation for the female athlete. The WNBA was created giving women a professional league in a mainstream traditionally male sport for the first time since the All American Girls Professional Baseball League went out of existence in the 1950s. And recently a woman made the cut and participated on the professional golf circuit with the men. Today, we see women athletes in the media regularly. Women's college basketball is given airtime on weekends just as men's is.

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on