Essay about Media, Sports, Athletes, and the Health of Children

Abstract: Society is affected every day by many different kinds of sports.  These sports often govern society's way of life.  People all over the nation turn their TVs to sporting events, such as golf, during the weekends.   Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends."  Parents  use sports as a teaching tool for their children.  Kids learn teamwork and discipline from team sports programs and  sports have also helped many students with their grades.  Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games.  Adults have

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

In the Powerade commercial, the video shows a young kid with a basketball who shoves a Powerade bottle into his backpack. Then the boy goes on a long bike ride through a poor neighborhood to shoot ball at a gym. The sky is gray and overcast. The neighborhood seems lonely and bleak. The focus is solely on the boy. Early in the

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

During the transition into the new millennium, a number of factors including new technology, sports personalities, and originality of new fans, led to the media destruction of modern sports. The media changed professional and amateur athletics into businesses rather than into moralistic entertainment while disgracefully exploiting higher education and individuals in the sporting world. The press has also produced a new set of ideals and attitudes in the fans and players of popular sports (Torr 49).What began in the transition to the new millennium is now an ever-occurring phenomenon that plagues the wide world of sports.

“People are more likely to pay attention to a TV commercial if one of their favorite players is talking, than they would be if the owner of the company was the star” (Miller). It is the association with the known and likeable character which may attract people to follow celebrity endorsements. It may also be the association with success which the athlete is characterizing. Whatever the case may be, Miller gives tips of what marketing companies look for before persuading a player with an endorsement:

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

What is the social role of sport? To what extent does social structure influence the practice and experience of sport? Discuss in relation to two of the following: gender, class, ethnicity or Aboriginality, or region. Illustrate your answer with at least three examples from sporting contexts (local or international).

The bang of the head, the crack of the bone, the tear of a muscle, are all things that high school athletes put themselves at risks for. Every time a high school athlete steps foot on a field, rink, or court they put themself in a risky situation. Although the risk may be there, athletes achieve many valuable lessons throughout high school sports. The valuable lessons promote self-confidence, socialization and team spirit, as well as decreases stress. While playing sports, athletes are at excessive risks of being injured. Although high school athletes have a risk of being injured, the benefits of high school sports programs outweighs the physical risk because of its benefits to teenagers mental health, benefits to teenagers physical health,

For years, sports have been a part of American high schools. They have been a source of school pride and give people a connection to their school. They break up the otherwise mundane routine of going to class and doing schoolwork. In recent years there has been a huge push by researchers, educators, politicians, and parents to figures out why America’s schools are constantly falling behind other countries in crucial test subjects. One of the latest reasons to blame for the shortcomings of American students is the incorporation of sports in the American school system. Some are beginning to think that the focus of schools is no longer education and that sports are taking on a greater role within schools. It’s

There are many repercussions that are projected upon both men and women when they enter into a sport that typically isn’t thought of as gender appropriate. Some of those cultural and social stigmatisms may be abandonment by your peers, and friends questions regarding your sexuality, and even in some cases criticism as to how you are living your life. In some cases, it may lead to you not being accepted by either group, theone whose norems you are not following, of as well as the one with whom you are trying to get involved. This paper will address all of these issues and how these seemingly negative situations can, will, and are, leading to growth. It will also discuss how this is a situation where repercussions are