Media, Television, And Media

1404 WordsNov 17, 20156 Pages
The world we live in today is continually changing and has changed tremendously through out the years. Not only since the public relations began to be used, but the past fifteen years there has been a huge change and increase with the use of technology and media. Media is defined as “the means of communication as radio and television, newspapers, and magazines, that reach or influence people widely” (Media, n.d.). Not only is media used in public relations, but it is used in the daily lives of a majority of the world’s population. There are two types of media , traditional media and new media. Traditional media involves “television, newspaper, radio and magazine ads” (Christian, 2014) New media is recognized mainly with the use of social media. “Ultimately, new media refers to content that is easily accessible via many different forms of digital media” (Christian, 2014). Social media is one aspect of media that is becoming more and more popular, especially with younger generations that have grown up around Internet and high-tech technology. According to a study done by the Pew Research Center, as of 2015, 84% of adults in America use the Internet; while in 2000 this number was only 52% (Perrin & Duggan, 2015). Of this number the highest age range of internet users is 18-29 year olds at 96% and the lowest percentage age group is 65 and older at 58% which has increased about 4 times a much as the numbers from the 2000 survey (Perrin & Duggan, 2015). Even though this number
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