Media and Its Affects

In today’s world, the large problem with the way the media advertises the human body is growing every day. From digitally editing magazine ads, to starved models, to plastic people, advertising paints an unrealistic and unhealthy body image to the public. Advertisements that display these plastic people as the epitome of beauty, cause otherwise normal, healthy people to invest in unhealthy diet plans which can lead to eating disorders, and even premature death. Women desperately trying to compete with plastic models are not the only casualty of this cruel psychological war; men are envious of the perfectly toned six packs on underwear models just as much. Eager to compete, steroids clog up the hearts of those who just want to meet the

In the subject of communication, culture and media, there have a range of perspectives that come from audience studies. The approaches state that the audiences, sometime, as the spectators, will make a particularly important impact on media, especially on new media. As following the technological development of the world, we barely are able to ignore the aspect of media, it does not matter that it is traditional media, or other optional the media like digital media, or even slightly controversial media like new media, and certainly, another expression of media that come out, whatever it is, the public will definitely choose one of them as vehicle so that they can make a connection with the media, and then know anything whatever they want, namely media has been becoming a range of natural way to affect every single one asking for some essential, obscured, or even unconcerned information. In audience research, the audience researcher are about to call the public audience. However, as what I have already mentioned before, all kinds of vehicle come out to let individuals opt one of them, or maybe all of them in the world.

Introduction Televised news has the ability to influence the lives of the human population. News broadcasts have an impact on communities in a way other media outlets have been unable to accomplish. Major events have been captured by television, which affects individuals, and multiple aspects of society.

Humans have been a focus for marketers for over 100 years and at the rise of the twentieth century, mass media became widely recognized. In a period of mass availability, people today have entry to more media outlets than ever before. According to media scholar Jean Kilbourne,“the average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime” (back cover). It is all around us, from the shows we watch on television, the music we listen to on the radio, and to the books and magazines we read each day. Media is the number one source for advertising. Advertising is “a manipulative enterprise that uses subtle techniques to persuade consumers into accepting whatever sales pitch [that is] presented to them (Blades, Oates, and Blumberg 3). The vast majority of people do not think that advertising has any influence on them. To their surprise, “this is what advertisers want the general population to believe; however, if that were true, why would companies spend over $200 billion a year on advertising” (Kilbourne 33)? The media has full control to decide what the public sees and how it is portrayed.

MEDIA AND ITS INFLUENCE ON RELATIONSHIPS Summary of Proposal The correlation between the use of social media and the stigma around the “hookup” culture among young adults will be exlplored in this study. Participants will range from ages sixteen to twenty one and half will be engaged in social media and the other half will not. Since previous research studies have shown that the stigma around the “hookup” culture has evolved, this study will examine whether or not social media is a contributing factor to its evolution. The results will offer information for young adults , teachers and parents that can be used to help understand and educate generations to come. If the hypothesis is supported, there will be a better

Social media publicizes a substantial amount of messages about identity and acceptable ways to express gender, sexuality and ones lifestyle, but at the same time, the viewers have their own differing feelings about the issues. The media may suggest certain feelings and actions, but the audiences feelings can never overpower self-expression completely. The media portrays certain things because it is what is being accepted. Neither parties, these being the media and its audience, have full power over their actions. Both go hand-in-hand to influence each other at times allowing media to take over actions, while the audience has its own feelings about actions to either agree or disagree with the media. Gender and sex are two different things that people tend to confuse when describing people, but both can easily be cleared up, along with talking about how people influence media and media influences people. Television, movies, and toys are not just to blame on media making them the way they are today. The societal influencing that inspired these may have turned into an exaggerated form, but the overall concepts came from society and would not continue to be around if the consumer did not accept these feelings, issues and lifestyles.

Media is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really affects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting media as an influence of stereotypes. The perceptions of society are influenced by media. The media influences perception in many different aspects of life. Stereotypes act as cognitive schemas, used to help us process and organize information about the social world. They help us to separate and group others as we strive to make predictions and interpretations about others. One of the most common cognitive processes associated with stereotyping is social categorization. Social categorization is the tendency to classify people into groups. Other sources of stereotypes are in-group/out-group categorization, which place individuals in categories based upon who may be similar to us, versus who is not. Negative stereotypes can lead to prejudice and discrimination, which demonstrates the unjust attitude, or unjustified negative behaviors toward members of other social groups. The generalizations can be negative, positive, or neutral. Stereotypes influence the way we perceive others and also

History has changed. Ideas and standards have also changed. Back in the day, when the media or movies showed a hint or a dash of blood, the reaction of the average person was shock and disgust at the blood and gore shown. These scenes and clips shown have become more and more extreme over the years to the level of being hazardous to society. Even in the videogame industry, certain scenes that may have caused outrage and commotion fifteen years ago are now seen as childish and may even be considered as humorous. To put it candidly, most of the mass media has been used widely to its ability to influence and persuade, to glorify, and diabolize thoughts and actions of individuals. Yet people of this generation still spend a great percentage of

In 2014, we live in a world with a media saturated culture. This is the era of digital news services, of 24-hour news channels, free newspapers, and even media based applications. For the majority of us, the way in which we learn about the world outside our personal perception is through the consumption of news, mainly still through broadcast or print (OFCOM 2007). Various forms of media has fed the public statistics that created a sense of stereotyping for each particular race. For example, the media and those on film, such as politics and leaders of the government, link together race and crime, which conveys a criminal image of the public’s consumption (St. John & Heald-Moore, 1995). Since race and crime are tied together, when one thinks of a crime, hears about a crime, or when crime is being reported, race is usually associated with it. In the American society, a frequent representation of crime is that it is majorly committed by African- Americans. The view of African Americans has been distorted and twisted by the media and other contributors. Without question, almost everything that is being covered by the media is believed by most of society and it becomes their actual perceptual reality. Broadcast media and other various forms of media has a history for portraying African Americans in a biased manner, as if they were mostly reported involved in crime, drugs, or acts of violence. This has led to many cases of stereotyping, racial profiling, police brutality,

In the modern era, the influence of the media has seeped into every portion of individual lives. The media has consistently broadcasted strongly patriarchal messages, which work to degrade women. This idea can be seen in the need of a news broadcaster to point out the fact that a doctor, lawyer, or any person in a position of power is female. Sexism, as a system of privilege, is so deeply rooted in our society that young girls cannot avoid its messages. The affects of these messages are starkly negative and directly correlate with educational gender gaps. The media overly and wrongly sexualizes women causing harsh negative mental consequences and educational deficits, which can only be rectified by abolishing single sex classrooms and teaching girls how to interact effectively with the media.

On April 29th, 2013, two rivaling gangs, the Valley Hood Piru and the East Union Street Hustlers, claiming stakes to the Central District of Seattle, result in the shooting of two victims. Ronald “Messy” Massey, a member of the East Union Street Hustlers, was reported to have shot two members of the rivaling gang at a local convenient store (Vaughn, 2013). Reports suggest that the shooting was accredited to the gangs ' "violent clashes in the past” and possibly Massey’s intent in solidifying his standing as a gang member (Fucoloro, 2013). Furthermore, detectives believe that Massey may have been pressured to prove his loyalty (Vaughn, 2013). The media emphasizes that the rising intensity of the rivalry is the main factor that is resulting in the increase of gang activities, but the lack of questioning by the media on the possible causal factors that lead to the crime limits the understanding of the motives.

These days, sexism in the media is one of the top issues confronting women in Canada. Female political candidates often experience a toxic environment that can adversely affect their campaigns. The constantly changing media scene regularly permits harmful remarks to exist without responsibility. The under-representation of women in media is

Teenage years are extremely important for sexual development. During this time teenagers get to figure out what they find enjoyable along with what is moral for their age. While 46% of high school students reported to being sexually active, a large number of them reported that they wished they had waited longer.

Media today has massive influential impacts all over the world. Every house has a sort of media such as Television, radio, newspaper, Internet, and other media channels. Media have been demonstrated to elevate or to raise doubt about perspectives of social groups, including those characterized by race, ethnicity, sexual orientation, and sexual personality (Scharrer 171). Gender prospective is one of the most effected elements. It has shaped the way people think of themselves and the way they see the other gender. Women and men have been represented in many different perspectives, which helped to develop the gender gap and differences between those two not only in their daily life but also at workplace. Media today play main role in creating the glass ceiling through emphasizing on one character and ignoring the other characteristics that women have. Bligh mentions that the recent research emphases on the interaction between two obstacles that might impact women in politics: undesirable arrogances about females ' efficiency in leadership positions and media interpretations of women candidates (561). Even more, when media fail at presenting women full character, media would starts criticizing women who cracked the glass ceiling more harshly than any other man who has the same position.

“Mass media is a significant force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the culture” (“The Role and Influence of Mass Media”, n.d, para.2). Media has affected to the most area of human life include relationship, education, careers, and entertainment. There were a lot of researches about the impacts of media to society from negative to positive effects; however, researchers were not pay attention to the impacts of media in inequality. It is also the important effect of media to society, but it show unclearly in other reports or researches. That is the reason why our group choose this topic to research and present. In fact, sometime people can recognize the inequality in some