Media and Marketing's Negative Effects on Female Sexuality and Self-Image

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Would you let your young daughter portray herself as an exotic dancer? Well, in 2006 Tesco released a line of Peek-a-Boo Stripper poles wanted young girls to “unleash their sex kitten inside”, but after parents complained they removed it from the toy listings and moved it to fitness section. Parents didn’t quite think their young girls are ready for the sex industry. Tesco tried to argue that they were not sexually referencing, even though it came with a garter, Tesco dollars and the slogan, “Soon you’ll be flaunting it to the world and earning a fortune in Peekaboo Dance Dollars”. In this instance, the media and marketplace was not as discrete about sexualizing young girls as they usually are. Media has always sexualized women through television, music videos, movies, and magazines. It is apparent that the sexualizing process is now starting at a very early age. Many young girls are being exposed to the unhealthy messages through innuendos or even direct sexual references. The large amounts of exposure that young girls encounter of sexual stimuli leaves them having to interpret it themselves which is dangerous for their development. Media and marketing focuses the girl’s attention on the aspect of sexuality, causing girls to develop an unhealthy sexual self-image. Apparently the phrase “sex sells” is referring to the market targeting young girls. They are creating more sexual apparel containing slogans such as, “eye candy…” or “Kiss me” on lingerie type clothing for

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