Media and Social Inequality

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The media carries a significant role in the distribution of information in American society. The American populace rely on entertainment and news networks to properly feed them updates on science, politics, celebrities and so much more. The media has this kind of power due to the fast pace way of life Americans live as well as their inability, or lack of want, to read pure and unadulterated academic articles on any given subject. While the media never seems to stop covering vast topics of interest to great length it is fundamentally failing at properly commenting on one of the most important social issues of the century, class and its relation to social inequality. The media is downright disrespectful and negligent in the way it goes

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people.

The article “Framing Class, Vicarious Living, and Conspicuous Consumptions” by Diana Kendall sparks the idea that social inequality may be a product of our media-driven society, but is media really to blame or is it a scapegoat in order to leave any personable responsibility out of the picture? Kendall writes “the media do not simply mirror society; rather, they help to shape it and to create cultural perceptions” (315). Although this statement holds validity, one could argue that it may be the other way around. Maybe it’s society that influences media, which in turn causes media to market for us in a more relatable fashion, for the main goal of media is to advertise to a relatable audience. There is no denying that media holds the high ground

‘media’ through which thoughts, ideas, and feelings are represented in a culture” and argues that

Media is defined as any form of communication; however, the term is mainly used for television, radio, and the Internet. “Regardless of the form it takes, media holds the power to construct and reflect our own sense of identity, in both affirmative and detrimental ways” (199). In American society, the media makes many assumptions based on gender, race, and religion that directly affects how people in a society view each other.

Though the media has maligned feminism as a drive for selfish fulfillment by female professionals, those who stand to gain the most are actually those who have the least. The demand for full equality for all women is profoundly radicalizing when it addresses the additional layers of discrimination women experience because of class, race, sexuality, disability, and

Radio, television, film, and the other products of media culture provide materials out of which we forge our very identities; our sense of selfhood; our notion of what it means to be male or female; our sense of class, of ethnicity and race, of nationality, of sexuality; and of "us" and "them." These products of media help shape our view of the world and our deepest values: what we consider good or bad, positive or negative, moral or evil. They contribute to educating us how to behave and what to think, feel, believe, fear, and desire -- and what not too. The media teach us how to be men and women, how to dress,

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The media shapes the way Americans see our society, but it’s what goes unreported that should worry the American people. For instead, the poor and the poverty they face is the biggest misconception portrayed by the media. The media dehumanizes the poor and makes them into statistics or averages, rather than the people and children who are suffering to survive. Also, when the poor are discussed they are discussed through the eyes of a middle-class person which portrays the poor like nuisance or a hassle. They blame the poor for being victims of poverty, claiming they must have brought it on themselves. While, people read or listen to the media their perception of others are shaped upon the tone and emotions coming from the reporter. The American people are oblivious to the something falsely represented stories or headlines, they tend to believe the media no matter if the information is true or false.

The goal of this paper is to describe and analyze gender inequality, focusing on the history of feminist ideas. I will start with a basic overview of the entire feminist movement, and will then analyze feminism more specifically. In this analysis I will focus on the different types of feminism. Most notably of these types will be the main groups that consist of socialist feminists, liberal feminists, and radical feminists. I will describe the goals and ideals of these groups along with describing how a functionalist and conflict theorist looks at gender.

Economism, or vulgar Marxism, is a key feature in explaining the media’s role according to Marx. This is also referred to as the base/superstructure model. In economism, “the economic base of society is seen as determining everything else in the superstructure, including social, political, and intellectual consciousness.” (Marxist Media Theory 1) This maintains that the media is used as the base of society. Society is referred to as the superstructure. Clearly, media shapes society even today. Since consumers rely on the media for information and entertainment, (ex. Television and radio new, magazines, newspapers, Internet), they are shaped by whatever forms of media they chose to be an audience to. The media manipulates everything from popular fashion to the food people consume.

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and