Media and Society Essay

519 Words 3 Pages
Media and Society

Does society influence media or does media influence society? In a
modern world, dependent on continuous communication this is a very
important question. If the world were not dependent on communication
over large distances, schooling on a mass basis would not be possible
or necessary. Most knowledge in traditional cultures was local
knowledge, (Geertz 1983) traditions that were passed on through a
local community, a very slow and long drawn out process. Today we live
in the "Whole World" in a way that would have been inconceivable to
anyone who lived before the 19th century.


"We are now aware of news and situations thousands of miles away, all
due to
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An average reader loves a good scandal,
especially something to do with anyone in the public eye regularly,
for instance: royalty, popstars, footballers and film stars. What
society wants to read about is their private life and just how they
live, and this puts pressure on the media to travel further to gather

An increase in the "paparazzi" has led to a great deal of pressure
being put on the rich and famous, with every detail of their private
life being examined, all for the sake of a story that will satisfy

On the other hand, it cannot be doubted that media influences people's
attitudes and outlooks by conveying a variety of information which is
acquired from newspapers, books, television, films, recorded music,
magazines, showing how wide and dense the structure of today's media

'Recreational' media such as newspapers and television have great
bearing on society. Not because the media control popular opinion, but
because this media is the source of information on which the public
feel qualified to pass moral judgement and decisions.

Television is a big business, with incredible influence. It is
probably the single most important device in the last thirty years of
media. It affects children as they are growing through their formative
years, and their…

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