Media and The Agenda Setting Theory

1337 Words Feb 24th, 2018 5 Pages
Despite the right to one’s innocence preceding a fair and public trial, the indicted typically receives mass media coverage, making the individual susceptible to the opinion’s of the public. This is especially true in the case of a renowned individual, such as a celebrity or politician. The media’s coverage of the news, prior to a fair hearing, results in public scrutiny of subjects. Media involvement generates public uproar, frequently resulting in the condemning of the accused preceding their right to a fair trial as stated in the Canadian Charter of Rights and Freedoms. Not only is an individual’s right, according to the charter, to be presumed innocent jeopardized by the media but also their assumed right to a private life is put into question.

Agenda Setting Theory
Agenda Setting Theory refers to the media’s ability to influence the significance of topics to the public. Agenda setting allows for the establishment of public awareness to issues made relevant by media. There are two assumptions underlying the agenda-setting theory (McCombs & Shaw, 1972). Firstly, the media’s portrayal of an event does not necessarily reflect reality; rather the media filters and shapes the news. Secondly, the infiltration of…
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