Media 's Influence On American Culture

1256 Words6 Pages
Media includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, “communication channels through which news, entertainment, education, data, or promotional messages are disseminated” (“Media.”). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remarkably gained influence that it’s altered the way we judge each other. American culture has exposed young children to many varieties of media; they watch TV more than once a day, some have smartphones to search the web, a few are even on Facebook; media’s become a vast component of American culture. Unfortunately, media exposes youngsters to exaggerated stereotypes, which subconsciously changes the way they perceive their peers. The media’s inaccurate illustrations of racial and gender stereotypes have done a very poor job in creating gender and race equality; they constructed the building blocks that produce repudiate feelings, which leads to discrimination. This underlying violence is a systemic violence, so as victims, we are incapable of comprehending the detrimental repercussions. American racism has evolved from this hidden violence; the media initiates the production of negative observations regarding different races through wrong representations of stereotypes..
Inaccurate stereotypes created in the media, have molded
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