Media 's Influence On Gender Relations And Sexuality

1230 Words5 Pages
Historically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This is why it is possible to trace the evolution of those views through the analysis of films, for example, created in different time. At the same time, media have always had a considerable impact on the society, its cultural norms and values, including the development of gender-related biases and stereotypes which were accepted and promoted by media and this trend persists today making mass media a powerful tool that determines, to a significant extent, gender relations and perception as well as representation of sexuality in the modern media and society. Traditionally, media had a considerable impact on the society and socialization of individuals. Today, the impact of mass media has become even more significant because people are always exposed to the impact of mass media. The exposure of individuals to mass media from the early childhood leads to the formation of their worldview under the impact of mass media. The impact of media on individuals is significant because individuals
Open Document