Media 's Influence On Mass Media Essay

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

As we know the media plays a large role in society, it has a tremendous impact on our cultures, businesses, and relationships. The media is not responsible for telling you what to think, but what to think about. The media cannot independently dictate what specific type of views a person should have, but the media can influence our opinions in a major way. People tend to believe that we derived our attitudes, beliefs, and opinions from social structures including: religious entities, schools, family, and culture. However, mass media creates meaning and continuously shapes the way society views particular topics, ideas, and people. The way ethnic groups are portrayed, marketed and viewed through the lens of the media, serves as a how-to guide for particular audiences to treat them. Specifically, African American males who are portrayed in the media receive a negative connotation. From the media’s perspective black males are portrayed as a stereotypical prototype which translates over into real life. The problem with this is, people tend to attribute the media’s representation of African American males and characterize them base off of generalized assumptions. This topic is important because minority groups are the only ones traumatically affected indirectly and directly by the blatant misrepresentation and lack thereof positive representation of minority groups particularly, African American men.

Media is considered one of the four agents of socialization in the science of Sociology. Like the other agents (family, school, peers), the media is part of our learning to behave in society and what are the expected norms and ideals that shape our society. In the past the media was not as powerful an agent as it is today. There are many reasons for this.

The mass media has become an indispensable part of our daily lives. People read newspapers, magazines, own television, computer or (and) have access to the internet, so in

The use of media has grown exponentially in the last century. Media can take many different forms like radio, newspapers, magazines, television, and websites. It is a form of communication. It

Media is the easiest way to communicate, as it has the ability to reach and influence the largest population. Reality TV, for example, is a form of media that influences and manipulates a huge part of our society because it is easily accessible for a large amount of our population. The media put our surroundings into perspectives by providing us with several aspects, meaning it gives us several interpretations and classifications identifying with it. Media gives us so many ways to learn about our environment, thereby, influencing our values, beliefs, thoughts and behavior. Since media is a popular and powerful way of communicating with the world, it influences and opens up doors for us to learn about people, places, and cultures we otherwise

Here in America, we try to pay close attention to everything that goes on in the government. Whatever decision they make we want to know when, where, why, and how. This is because whatever decision that they make will determine what will happen with this country as a whole in the long run. So what is the best way to find out what’s going on with our government? Why the media of course. The media plays a major part in every aspect of the government including what happens in elections, the reporting of major military operations and how the American people will react to certain political situations or scandals. Here are some the ways that the media affects the way we think when it comes to the government.

The role media plays in politics is undeniable. Our soundbite culture with its inherent limited attention span dictates a “McNugget” of information. Unfortunately this often leads to misrepresentations being accepted as fact. A glaring example of this was the Killian documents controversy. In September 2004, the CBS program 60 Minutes Wednesday aired a report critical of President George W. Bush's service in the United States National Guard. The four documents included criticisms of Bush's service in the Guard during the 1970s. These documents were supposedly created by Bush's commander, the late Lieutenant Colonel Jerry B. Killian. It was also reported that the documents were obtained by a CBS News producer

There has always been a definitive struggle to define culture as it is so complex and means something different to each individual. Culture affects all of us in different ways resulting in multiple definitions of culture. Culture had previously been seen as a way of improvement and growth, helping us to understand our place in society and guiding us towards a better understanding of ourselves. Over the previous number of decades our society and culture has changed significantly without us even realising that this can have a number of effects on the way we live our daily lives. The major changes in our society such as industrialisation, modernisation

Media has become a powerful source of knowledge, and a great breakthrough in human history. Who can regret that media is a daily need in our lives. Media has the ability and control to adjust to all levels of knowledge in people. Media helps us to escape from our daily lives and our problems in times of stress. Thou Media as proved to be beneficial by educating, entertaining and informing us, it has also have its downfall, to cause many bad influences to the younger audience. Media has influenced us to conduct bad behavior, breed violence among teens and fear to the public, thus causing a lot of negative conflicts among ourselves. Television, Music, Internet, and more, are just some of the media exposure that needs to be censored and

The term bias is relevant by critics in news outlets because people wonder why the shooting of 17 year old teenager airs by the means of showing a picture of the victim at age twelve. Bias occurs from these types of actions. This type of action carries into political markets by looking at the way major media outlets can be measured by their types of broadcasts. Some may be more liberal and others conservative. More specifically, the leading liberal outlets are Wall Street Journal, New York Times, and CBS evening news; the leading conservatives are Washington Times, Fox’s News special report, and ABC good morning America (Dubner). From a peoples perspective if they want to find a media outlet agreeing with their favorite political personality like President Barack Obama and Hilary Clinton they can look into the more liberal outlets; as for republicans they seek out conservative outlets (Dubner). News bias is prevalent in organizations with the use of dramatic and personalized aspects of events by focusing on individual actors (Bennett 42). In my opinion mainstream media has become bias to agree with the narrative that is more attractive to the audience or headlines that divides the two major political parties.

Seen as the heart of the political system, the media and its different portrayals of the presidency result in a quite unique relationship. At times, the media portrays the President positively and at other times the relationship may be a bit more negative. This relationship tends to make the flow of information and media spotlight a concern for the President to maintain. But, controlling the stream of information isn’t an easy task particularly when it is unfairly negative. The mass media retains unrealistic expectations of the President at times. Positive and negative portrayals and the constant effort to control the flow of information shape a distinctively complicated relationship with the media.

Can the media really persuade you into thinking a way about a person you have not even meet? The media can make influence you into thinking a certain way about some and also influence a choice that you could have to make about them that could change their life forever. To prove this I have researched into articles that could help me prove that the media can influence these things.

In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.

Have you ever had an original thought? Why do we dress the way we do, watch what we watch or even live the way we do. Through our means of entertainment, it is almost a guide in how one should live their life. With the technology we have in our world we are persuaded to believe what is right and what is wrong. Although we create our own world, our thoughts were imposed upon us since the day we are born. “What if the world is some kind of show. What if we are only talents assembled by the Great Talent Scout Up Above! The Great Show of Life! Starring Everybody! Suppose entertainment is the Purpose of Life,” says Gabler. We wake up in the morning where most of us have a daily routine we go through. Why do we put on