Media 's Influence On Mass Media

800 Words Oct 8th, 2014 4 Pages
Media learning influence
Mass media plays a pivotal role in the learning process as it provides a general learning platform for everyone using the channel. Transmission of information through the mass media is effective due to the accessibility and the different forms that it is accessed.
Print media
Despite the presence of other advanced technologies, print media is still important learning media that offers a wide range of learning options. Learners can use print media materials such as books, magazines, newspapers, periodicals, directories and posters among others. These materials are readily accessible in homes and schools. In most learning institutions, learning is mostly done through books provided in the library and other resource centers. Unlike computer oriented learning, print media is more accessible and cheaper source of knowledge.
Broadcast media
Broadcast media provides a learning platform for a mass population through the radio or television. Institutions and company offers important information to the general population on issues surrounding them. For example awareness campaigns conducted via broadcast media provide helpful information about pressing issues in the society such as proper nutrition and drug abuse. Companies are known to sponsor educative programs just to reach the potential mass market offered by the broadcast media. The importance of this media in the learning process is evident due to fact that people are exposed to such media on daily…

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