Media 's Influence On Society 's Emotions And Opinions

1517 Words7 Pages
Media has continuously manipulated and defined society’s emotions and opinions. In the United States, media emerged as a dominant social figure in the 19th century (Thomson Lee). Since then, media has serviced the purpose of providing the audience with real-time information on issues and news surrounding local, national and international events. Whether it is written, broadcast, or spoken – communication has become the key to the members of society. In fact, daily life relies heavily on the information provided by media. While being exposed to a lot of information may be positive, it can also cause an overload of negative repercussion on people and society. Many experts agree that media is dominated by images that negatively impact the way society take actions in their day to day life. The media has also generated a set of tools that can be used dramatically to improve organizational performance. It has contributed to political leaders worldwide by identifying, and reflecting their ideas through the mass communication epidemic.
The article “Broadcasting Populist Leadership: Hugo Chávez and Aló Presidente” was written by Eduardo Frajman and published in the Journal of Latin America in August 2014. During the political period of Venezuelan president, Hugo Chavez (1999-2013), used a broadcasting strategy to create a movement by airing a TV show called “Aló Presidente.” One of the populist strategies used by political candidates in Latin America was through mass media. The
Get Access