Media 's Negative Images Of Health Care

It is a common fact that nurses are not given the respect they deserve for the high level of knowledge they demonstrate to patients (Hoeve, Jansen & Roodbol, 2013). The purpose of this paper is to show how the negative portrayals of nurses in the media can result in a distorted image from the public. The components of this paper talk about the negative image of the nurse due to the lack of consistency in the media that the public is viewing, as well as the shortened staff and the public’s poor judgement on the profession.

This essay focuses on the impact of historical development of nursing on contemporary representations of the nursing profession. It examines the professional identity of nursing and further discusses the contribution of modern nursing, social, cultural and political factors that influences the professional identity of a nurse. The essay also looks into the professional regulations and the role of the nurse’s and midwifery Council (NMC) in the protection of the public. Finally, this essay will discuss nursing education, the media, stereotype, and their impacts on nurses as well as demonstrate my understanding as a student nurse to challenge the professional identity of nurses.

Media has an immense effect on societal views, and cultural norms. It is not surprising then, that media influences the public view of the nursing profession (McHugh, 2012). Negative portrayal of nursing in media is detrimental, these stereotypes undermine the profession which leads to less resources and a negative image of nursing among nursing students (Anonymous, 2010). For these reasons the image of nursing in media is something that needs to be explored, to understand how the nursing image in media affects both public and personal perception of the profession (Anonymous, 2010). Nurse Jackie is a controversial television show about an Emergency room nurse named Jackie (Hudis & Zisk, 2009). In this series Jackie is middle aged, married, mother of two, and while she is depicted as being loving with her family, she is having an affair with the pharmacist for her department. As a nurse Jackie is caring, and compassionate towards her patients, while also exhibiting unethical and inappropriate behaviours both within and outside of her working environment (Sorrell, 2009). Jackie is a complex character who exhibits both positive and negative nursing behaviours.

“The nurse has a basic concern for people as human beings, confidence in the fundamental power of personality for good, respect for religious beliefs of others, and a philosophy which will sustain and inspire others as well as herself” (ANA, 1940; p. 980). The documentary “The American Nurse”, explores some of the biggest issues the United States faces today- aging, war, poverty, and prisons- through the lives of five very different nurses and their work as health care providers. The film examines real life people in their everyday lives as nurses which changes the way one looks at and thinks about the entire concept of nursing. Nursing is not merely a job, nor is it simply an occupation or a profession. To be a nurse, one must uphold the finest of standards and ethics, dedicating their entire lives to helping and serving others. Therefore, it cannot simply be a behavior; it is a lifestyle.

When people think about nurses, many ideas come to mind. They think of the hideous old starched, white uniforms, a doctor’s handmaiden, the sexy or naughty nurse, or a torturer. The media and society have manipulated the identity and role of nurses. None of these ideas truly portray nurses and what they do. Nurses are with the patients more than the doctors. People do not realize how little they will encounter the doctor in the hospital until they are actually in the hospital. People quickly realize how important nurses are. Because nurses interact with their patients constantly, nurses are the ones who know the patients best.

Consequently, in hospitals, childlike decorations by nurses can cause a look of inferiority to the other healthcare professions. The use of juvenile images in nursing organizations takes away the professional massage and status that is trying to be broadcasted. For example, the American Heart Association deals with serious cardiac issues, but their logo is a cut out of childish dolls

Image. The media diverts the attention of the young adults who may be interested in nursing by focusing on the challenges that nurse’s face rather than the aspects of the career that are rewarding.

The Institute of Medicine’s 2010 report on The Future of Nursing: Leading Change, Advancing Health acknowledges the changing healthcare sector in the US and describes future vision of healthcare and the role of nurses to fulfill that vision. The United States always strives to provide affordable and quality healthcare to the entire population of the country. In order to achieve this goal an overall restructuring of the healthcare system was necessitated. Nurses are considered to be the central part of the healthcare system to provide high quality and safe patient care. Nursing in the US is the single largest segment of the healthcare workforce with almost 3 million nurses working in different areas across the county. The changing

An issue that is widely discussed and debated concerning the United States’ economy is our health care system. The health care system in the United States is not public, meaning that the states does not offer free or affordable health care service. In Canada, France and Great Britain, for example, the government funds health care through taxes. The United States, on the other hand, opted for another direction and passed the burden of health care spending on individual consumers as well as employers and insurers. In July 2006, the issue was transparency: should the American people know the price of the health care service they use and the results doctors and hospitals achieve? The Wall Street Journal article revealed that “U.S. hospitals,

The media is known to have immense influences on the public perception from body images to what kind of car people should buy. And the nursing image is not immune to these influences. What Hollywood transmits to the public about nurse’s works much like an advertising industry. Television has represented nurses in varying degrees and not all of them are flattering. We have been portrayed as

The Carnegie Foundation reports that nurses today “are undereducated for the demands of practice” (Benner, Sutphen, Leonard, & Day, 2009, ¶ 17). Education of the ADN centers around the hands-on skills needed to care for a patient at bedside and less on the scientific theories that allow the holistic treatment of a patient. A report by the Milbank Memorial Fund in 2001 reports that nurses educated at the ADN level have a higher incidence of mistakes made while performing their duties (Rosseter, 2011, ¶ 24). Registered nurses who graduate with the two year degree lack research skills, leadership and managerial skills as well as informatics needed to deliver quality medical care within today’s health care system (Orsolini-Hain & Waters, 2009, p. 269).

The world is not perfect. This is the phrase used by almost all humans because not all humans are perfect. These imperfections may include war, poverty, hunger, and much more. One of the world’s problems and at least in this country deals with women’s health. Health care is one of the imperfections here in the United States. Health care in the United States has been in hot topic both in past and recent years. Access and having adequate health care can be a real struggle for women and other social groups in this nation. There are different types of factors in which effect how certain people experience this type of low quality and inadequate health care.

Throughout time the world’s image on Nursing has evolved rapidly. Nurses work in an extremely stressful environment and must carry out their duties in a professional manner to ensure proper procedures are followed throughout their routines. They also have a considerable amount of responsibility that comes with their career. For those reasons nurses must present themselves in a professional and structured manner at all times. The Image of Nursing describes how people in and out of the profession see nurses. Nurses must protect and continuously improve their image by fully applying themselves to their profession every day. Nurses complete rigorous course studies to obtain the ability to manage themselves and lead others towards a common

The movie I selected for my case study was “The Doctor” released in 1991. The main character, Dr. McKee is a well renowned Heart surgeon. His character is portrayed as a very self-centered person who shows zero empathy towards his patients. His lack of empathy was seen multiple times in the beginning of the movie; for instance, when one of his patient ask him a question related to her scars after her open heart surgery, was ridiculed by Dr. McKee. On another occasion, when group of interns asks him if he shows emotions towards his patients, he replies by saying “you go in, you cut and that’s all”. The entire hospital environment appeared to be based on a physician-centered model rather than patient-centered model. Dr. McKee’s perspective changed

Like any scientific discipline, the nursing profession has evolved over time. Nurses, once regarded as housemaids and lower class citizens, now hold positions of authority and stature in our modern society. These changes in the profession are attributed to the many nurse theorists who devoted their lives to the improvement of patient care. Through their theoretical advancements, the public perception of nursing has gone from dismissive to reverential. Today, our culture considers the nursing profession to be one of the most rewarding and respected career paths an individual can pursue. Through a review of one such patient theorist, Dorothea Orem, one can witness this change in the perception of the nursing profession. As a first semester student in a professional nursing course of study, Orem has already influenced my personal nursing philosophy.