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Media’S Influence On African American Perception. . My

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Media’s Influence on African American Perception My thesis builds upon previous studies on the media’s role in stereotyping African Americans and enhancing Whites’ negative emotional responses to African Americans. Today is the age of social media where the public can consume news from a plethora of options: Twitter, Facebook, Instagram, Snapchat, or really any site on the Internet. While the way Americans’ have consumed media over the years has changed, its significance has not. Regardless if it’s today or the 60’s, 70’s, 80’s or 90’s, the media is important to measure because its representative of the relative culture and remains influential to the public’s opinion. The media is particularly imperative to African American perception …show more content…

This time period is important to note because it was conducted during Bill Clinton’s administration, where punitive laws were implemented that produced more incarcerated African Americans than ever before. More specifically, the study includes all stories where African Americans helped cause a newsworthy event, or were the focus of the story. Broadly put, the results of Entman and Rojecki’s study provide evidence for media content containing negative stereotypes of race and crime: “The color pattern of the news conveys a sense that America is essentially a society of White people with minorities…who mainly cause trouble or need help.” The white demographic of the United States in 1997 and the white representation in this study were relatively similar; ~75.5% of the news stories focused exclusively on Whites, and just 6% focused on activities of non-White ethnics (Blacks accounting for 2.9% of that); Comparatively, 72.1% of the U.S. population in 1997 was white and 12.1% of the population was African American (U.S. Department of Commerce 1997). Furthermore, the breakdown of stories regarding African American soundbites in Entman and Rojecki’s study displayed an alarming trend. Out of the 95 African American soundbites in the 1997 samples of ABC, CBS, and NBC news stations, 24 of them related to the topic of crime. This means that over 25% of news regarding African Americans was crime related across three of the

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