Media's Perpetuation Of Eurocentric Beauty Standards

There are beauty standards all over the world, but America has one of the most highest and unreachable standard of the all. In the article “Whose Body is This,” the author Katherine Haines reflects the issue on how narrow-minded society, magazine and the rest of media is depicting the perfect body. The ideal body in America is established as skinny, tall, perfect skin, tight body are characteristics that destroyed majority of woman’s self esteem (172). As girls get older and into their teen years, they have been brainwashed to need to look like the unrealistic, and photoshopped models in magazines and advertisements. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are right in the beginning.

The Beauty Myth’s central argument is the growing standards of physical beauty of women as they grow stronger. This standard has affected women in many ways, such as in the workplace, culture, and religion. The standard has taken over the work of social harassment. The beauty myth expands the belief an unbiased measurement of beauty exists and that women want to express it and men would want that women. The author, Naomi Wolf, states that the beauty myth is not about women themselves, it is about the power of men and their society. The myth supplies power to multibillion dollar cosmetics industries and it keeps women from rising too high in the workplace. Within this book, Wolf shows how the beauty myth functions and affects women in the workplace, media, sex, religion, culture, violence against women by men, and by women themselves in the configuration of cosmetic surgery and eating disorders.

As of recently, the media has been flooded with positive interpretations of beauty standards all over the world. According to various sources, beauty ideals, in women especially, are socially constructed in order to judge a person’s value based on physical attractiveness; therefore, it is highly encouraged that people pay attention to their looks and take care of themselves, in order for others to create a positive first impression of one’s character. It is no secret that beauty standards vary from one culture to the next and it is difficult to establish a universal principle of what is considered beautiful. Many countries’ ideals contrast one another and, as a result, allow for stereotypes to emerge. This is the case between American

I collected data from a convenience sample of two interviews and ten surveys of women attending Yale University. I chose interviewees who were self-identified women-of-color in order to get an in-depth perspective on the processes of how beauty ideals affect women of color’s lived experiences. One of my interviewees, Laura, is a Black woman from suburban Southern California. The other, Abbie, is a biracial white and Korean woman who spent the majority of her life in Hong Kong. I chose women of color across ethnic groups and from both Western and non-Western countries in order to investigate potential differences or similarities across these groups and to explore the potential existence of Eurocentric beauty standards in non-Western countries where the majority of the population may not meet them.

Some people occasionally feel that their own appearance is unacceptable to society because of what others are expecting based on published media. Those include, social media, published articles, and even movies and TV shows. The media’s portrayal of beauty has had a generational effect on american society with young people falling victim to unrealistic standards. Failing to participate in these ideals can lead to non acceptance, ostracization, and even bullying due to the unfounded judgements of those who do participate in the beauty standards perpetuated by the media. As a matter of fact, research on the impact of those ideals have been done. Many of the studies have been made based on the outlook of people

The beauty standard is a culturally constructed notion of physical attractiveness that has become increasingly imperative for women and men. However, this standard has become extremely perilous to men and women’s self-image. Camille Paglia, a highly educated individual who earned her PhD at Yale University and became a highly acclaimed author, explicates this conception in her essay “The Pitfalls of Plastic Surgery”. Paglia suggests that the beauty standard idealizes women to look like “sex symbols with an unattainable grandeur” (776). She continues to claim that it forces her audience of higher class women to pay large sums of money in order to alter their features ultimately conforming to a very “parochial” definition of beauty (776). Although Paglia is a highly credible source, she illogically appeals to the reader’s fears in order to persuade them. Paglia fails to give any credible outside sources which affirms her preposterous beliefs. Contrary to her inconsistencies, Daniel Akst, a social journalist and graduate from New York University provides his audience with reputable sources in order to persuade his audience. Daniel Akst believes that there needs to be a “democratization of physical beauty” in which instead of attempting to alter the beauty standard, we must first change how we view ourselves. Akst provides credible sources to establish his credibility where he observes cases studies and cultural experiments from scientists and organizations including:

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

In the 21st century, America is a melting pot of diverse cultures and races. Because of this, girls from different backgrounds react differently to these images seen in media. In a study with sixty white and minority girls, they found the reactions to these beauty ideals to be quite different. One thing they did agree on was, “most girls see the images as unrealistic; many prefer to “see” real girls.” (Milkie). They knew these photos were unattainable and also had been photoshopped. However, even though the white girls knew these images were unrealistic, they still strived to be like them “because they believe that others find the images important and that others in the local culture, especially boys, evaluate them on the basis of these images.”

Beauty standards are an extremely critical issue facing young women today across the country. Beauty standards are changing the way we perceive ourselves. Beauty standards change the way we dress, our make-up, our hair, and our size. We think about what others will think based on how we look. In the morning, while getting dressed, we may say to ourselves, “What will they think?” or “Is this shirt too tight? Too loose?” We wonder if our hair is the right color, or if our teeth are white enough, and the largest standard of all, if we are skinny enough. In a short clip, “Beauty Standards Around the World,” created by Buzzfeed (2014) shows how each country defines beauty. Buzzfeed uses the rhetorical appeals of pathos and logos to effectively convince the viewers that society is manipulating women’s perception of beauty. A young girl sent out a photo with no make-up on and her hair pulled back to photo shop experts around the world. The results were upsetting.

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

We are constantly surrounded by images of the “perfect” woman. She is tall, thin and beautiful. She rarely looks older than 25, has a flawless body, and her hair and clothes are always perfect. She is not human. She is often shown in pieces – a stomach, a pair of legs, a beautifully made up eye or mouth. Our culture judges women, and women judge themselves, against this standard. It is forgotten that “beauty pornography”, as Wolf says, focuses on underweight models that are usually 15 to 20 years old. Flaws, wrinkles and other problems are airbrushed out of the picture.

There are many beauty standards but weight and body size is slowly becoming the main focus. These standards give a false sense of hope of having the “perfect body.” Instead of letting beauty standards be socially accepted, people should be aware of the harm they cause. Celebrities are role models to various people around the world and they are criticized for their appearance. Many of these celebrities go out and get plastic surgery, Botox injections, and Silicone implants. People that a lot of money and higher status are more likely to be able to live up to these standards. Some women are willing to sacrifice comfort and tolerate the pain to achieve them.

The media have constructed attractiveness for a long time many sociocultural standards of beauty and. Especially women’s body images have been a primary concern because the value of women has been measured how they look like. How women have similar body traits with the modern female body images has been a significant and essential issue, historically. The sociocultural standards of beauty which have been created by the greed of the media have dire impacts on young females. The current beauty level of the female body image in the media is thinness. In fact, the preferred female body images have been changed through the media. Throughout history, sometimes skinny women’s body images were loved, and sometimes over weighted women’s body images were preferred. Whenever the media have dictated the ideal female

This indicates, firstly, that respondents believe that their physical attractiveness is judged by whether or not they fit beauty standards, which they earlier determined to be Eurocentric. This also indicates a correlation between a perceived failure to meet beauty standards and lower self-satisfaction. In light of previous research about the feminine beauty ideal, this makes sense; if a failure to meet beauty standards means a failure to successfully perform an essential part of femininity, lower self-satisfaction ensues (Hill, 2002). This data also suggests that the feminine beauty ideal constructs not just beauty as the ideal form of femininity, but white beauty, as demonstrated by the proliferation of a Eurocentric beauty standard (shown in part 1 of the results section) and the negative impact of a failure to meet such a standard. Thus, the discrepancies in self-satisfaction between white women and women of color can be explained by the ways in which intersecting gendered ideals of beauty as femininity and racialized ideals of whiteness as beauty make it harder for women of color to perform an essential part of gender.