Medical Advertisement Analysis

Opioid addiction is so prevalent in the healthcare system because of the countless number of hospital patients being treated for chronic pain. While opioid analgesics have beneficial painkilling properties, they also yield detrimental dependence and addiction. There is a legitimate need for the health care system to provide powerful medications because prolonged pain limits activities of daily living, work productivity, quality of life, etc. (Taylor, 2015). Patients need to receive appropriate pain treatment, however, opioids need to be prescribed after careful consideration of the benefits and risks.

In America, the use of opioids is at an all time high, it has became such an issue nationwide, that it has became an epidemic. Because of the opioid epidemic, America is tearing apart, children all across the country are dying everyday, these children are dying from overdoses due to poisoning. The opioid problem is not just because of a person's decision to pick up a needle or a pill bottle, but it is because in the 1990’s doctors gave up on trying to treat patients for their overwhelming pain and discomfort, causing opioids to become over prescribed. Due to the carelessness of America, opioids are being distributed more and more everyday, causing the skyrocketing number of deaths.

The United States of America has had a war against drugs since the 37th president, Richard Nixon, declared more crimination on drug abuse in June 1971. From mid-1990s to today, a crisis challenges the health department and government on opioid regulation, as millions of Americans die due overdoses of painkillers. Opioids are substances used as painkillers, and they range from prescription medications to the illegal drug, heroin. Abusing these substances can cause a dependency or addiction, which can lead to overdoses, physical damages, emotional trauma, and death. To ease the crisis, physicians are asked to depend on alternatives to pain management. Law enforcement cracks down on profiting drug-dealers and heroin abusers. People are warned against misusing opioids. The controversy begins for those who suffer from chronic pain, because they depend on opioids. There’s so a correlation to the 1980s cocaine epidemic, and people are upset over racial discrimination. Nonetheless, the best way to avoid this crisis is to recover the people at risk, reduce inappropriate opioid description, and have a proper response.

There are proponents of DTC prescription drug ads. They argue that “the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sales revenue to fund costly research and development (R&D) of new drugs (Drug Ads ProCon.org).” On the flip side opponents argue “that DTC drug ads misinform patients, promote drugs before long-term safety-profiles can be known, medicalize and stigmatize normal conditions and bodily functions like wrinkles and low testosterone, waste valuable medical appointment time, and have led to our society’s overuse of prescription drugs (Drug Ads ProCon.org).”

It is important for our culture in western society to educate doctors on how to modify and limit their prescribing behavior so that less people become dependent on opioid medication. Doctors must start limiting and monitoring the number of opioid prescriptions they administer to patients. Limiting the number of prescriptions will lower the chances for potential abuse within patients, as well as lower the ease of access and circulation of opioid medication on the streets.

Vivek Murthy, a U.S. Surgeon General, said he wanted to change the way Doctors have been taught to handle pain management for the last twenty to thirty years (824). The reason Murthy wants to do this is because while he was reading a training document for nurses and doctors it claimed , "If your patient is concerned that they may develop dependence on opioids, you can safely reassure them that addiction to opioids is very rare in patients who have pain" (823). This document also reassured doctors they could prescribe opioids as a long-term treatment. The Center for Disease Control and Prevention advises doctors that pain-relieving effects may wear off for long-term users(824). This explains how opioids can be used to deal with pain management, but if used as a long-term treatment it can create an

There are some people who just are too busy, individuals who have to take care of the kids, and individuals who just needs a little nudge to do something. This advertisement revolves around getting active and or becoming motivated. By doing the advertiser's request, people could begin to make a change in their health.

Individuals who use Opioids are Addicts. The history of this very debatable topic is very educational and

Individuals who use Opioids are Addicts. The history of this very debatable topic is very educational and interesting. Opioids are drugs that are prescribed for severe to chronic pain, some examples of opioids are: morphine,?methadone, Buprenorphine,?hydrocodone, and?oxycodone.?Heroin?is also an opioid and is illegal. Opioid drugs sold under brand names include: OxyContin?,?Percocet?, Palladone?(taken off the market 7/2005),Vicodin?, Percodan?, Tylox? and?Demerol? among others. These drugs are also classified as a schedule II drug. Substances in this schedule have a high potential for abuse which may lead to severe psychological or physical dependence. Substances are placed in their respective schedules based on whether they have a currently accepted medical use in treatment in the United States, their relative abuse potential, and likelihood

These big drug companies like Purdue Pharma, started out with their marketing campaign that said that OxyContin was a good drug even for minor pain, promising that it was not addictive. This type of misinformation started the pro-opioid movement that quickly swept the nation. Purdue Pharma’s multimillion dollar campaign that convinced the masses that opioids were good for Chronic pain, and non-malignant pain conditions, should be treated with Opioids. It was

“Americans account for 99% of the worlds hydrocodone consumption, 80% of the worlds oxycodone consumption and 65% of the worlds hydromorphone consumption, according to the New York Times” (Elkins, 2015). Pain killers are one of the most abused drugs in the United States. “Every year, prescription pain killers cause more than 16,000 deaths and 475,000 emergency room visits” (Elkins, 2015). The proposed bill HB 330(BR-990) will be beneficial to the healthcare industry. One step that has been made to deter drug abuse is the development of opioids that are formulated to deter abuse. “An abuse-deterrent formulations

Most physicians who are accepting new patients want to hear from prospective patients that there is an unwavering desire, if not a hunger, to end their abuse of opioids.

There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain and stress free. Making the public conscious of options for treatment is not a bad thing. But these false advertisements are misleading consumers onto unnecessary treatment.

. I was surprise that Chiropractic claim it can help with weak immune system, which it’s believe that it causes by the misalignment of the spine make the irritation to the nerve and cause stress condition to the immune system. This lead the body more susceptible to disease. Also, claim that the it causes by the endocrine system that alter the stress hormone that inhibit the immune system. This was quit interest at how easy the chiropractic can treat this just by detect and eliminate subluxation and this will improve the immune system. Additionally, to improve the immune system, it can help with the HIV patient by increase the patient’s number of CD4+T cells.

Think about how often you are watching your favorite show on television and all of a sudden you are interrupted by a commercial. The commercial begins with the following words, “Do you suffer with …” and this question follows with the following sentence, “if so, then talk to your doctor about … (the name of the medication that is being advertised)”. These prescription drug advertisements are being shown all over the United States multiple times a day. It is these advertisements that are used for publicity and marketing that are affecting Americans. The majority of Americans engage in watching television. The prescription drug advertisements do have a positive impact on Americans but, these advertisements do more harm than good.