Medical Film Sponsorship Analysis

One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.

To improve the well-being of individuals through health education, counseling and detection screening programs. Over the next few weeks, our mission will consist of finding new solutions to better educate individuals in our society on the importance of health education, by improving care through technology, which ultimately better our society. Our organization will focus on fundraising, however, we focus on fundraising will be from a health perspective, to make sure we focus on individual health at all times. I will be responsible for the implantation of Better Health Care

RBC has been a major sponsor of this event for the past several years, and as previously mentioned in the positioning analysis, a sponsor of multiple events and supporter of many causes. RBC’s contributions to concerts, and events such as TIFF resemble its initiative to culture, as well as dedication as a brand to target Millennials. This alternative marketing program takes the form of lifestyle marketing, in an attempt to associate with the hobbies and entertainment of Millennials (Clow & Baack, 2015). The strategic sponsorship was in hopes that movie-goers would be inclined to try RBC’s products, almost seemingly in an attempt to rejuvenate its professional brand appearance and make it more appealing or approachable to this target segment. RBC’s presence at TIFF includes free giveaways, popcorn, ability to sign up for a TIFF-RBC-branded Visa card (as depicted in Figure 1), as well as hosting the RBC Emerging Filmmaker Competition (Fraser, 2013). It was further stated by an RBC marketing executive, that the branded Visa card was an experiment or promotional tool used to push RBC’s role as the official bank of TIFF (Fraser,

St. Jude children’s research hospital is a non profit hospital where patients do not have to pay for care. St. Jude produce many heartfelt commercials to get the public to know about them who they are and why they should donate. Besides newspapers, and billboards, commercials where the best way to advertise, now a days social media is the way to go. St. Jude’s children’s research hospital should make less commercials to promote themselves and step into the new era where the benefits will be obvious and better than what commercials used to provide them. There are many ways to promote oneself on social media to reach various audiences and to get their point across. St. Judes should sell themselves online to the public and gain important support

St. Jude Children's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by using doctors in the advertisement. Secondly, it uses familiar logos as a means of instilling confidence through brand recognition, and thirdly, it uses pathos to stimulate an emotional reaction by showing sick children lying on the bed.

Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.

We are persuaded to feel sympathy as well as support the idea that what is happening to this people in unfair and should be changed because it is the right thing to do. The director is using logos to make us see that we are indeed of people in the work fielded and we have illegal immigrant that are not only qualified but willing to work and but their skill to use.

”Videomaker Feb. 2009:55 +. Academic OneFile. Web.

The other purpose is carrying out awareness campaigns to establish a solid partnership with active community corporations. This goal has several underlying causes; the main one is the large number of children who are deprived of the simplest form of therapy they are so deserving of, because it is too expensive. Therefore through the relations with these corporations I will attempt to start a fundraiser to cover the needed expenses for the above mentioned category on an annual basis.

The Australian film industry is currently in a point of crisis due to the lack of audiences attending Australian films, hence creating a decline in the revenue received towards our national industry. However, this is not due to the lack of creative talent, it is rather the many underlying issues that don?t allow the Australian public with the awareness and accessibility of these films. These problems are within the distribution, marketing and funding of these Australian films, allowing the national Australian community to not seek for films made by people within their nation due to negative pre-conceived notions and the convenience of going to see a Hollywood Blockbuster. These issues are seen through the poor release of both critically received films, Jennifer Kent?s The Babadook (2014) and Hugh Sullivan?s The Infinite Man (2014), both not gaining a wide audience. Through these issues within the industry, Australian filmmakers have not been able to create the revenue needed for these films to branch out to be easily attained by the public.

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

purpose, selling points, and its appeals. This documentary is to discuss all of the benefits of

The survey was conducted at an Independent Film Lens screening at the Tim Gill Center. (See Appendix D). This enabled us to gather data on the viewer’s experience, satisfaction, and needs for current and future screenings.

Instead of an “us” versus “them” mentality, an effective business model incorporates alliance and engagement of the staff and physicians (Roberts 2015). The uniting element, the brand promise, allows employees and physicians to join the healthcare organization in promoting a sense of shared values and mission to healthcare consumers. An effective or strong brand creates a sense of belonging, attracting physicians and employees towards a solid brand, creating a highly motivated workforce of healthcare providers. In addition, physicians typically aspire to be the best in their specific field of experience. When healthcare organizations promote excellence with a strong brand, physicians will migrate to become a member of the organization, allowing for fulfillment of professional potential (Roberts 2015). For example, Huntsville Hospital Health System strategically branded the providers and facilities as top in the country with various modes of certification and accreditation such as Blue Distinction, Top 100 in Spine Surgery, Top 100 Best Places to Work, advanced technologies, and Joint Commission Accreditation creating an attractive, appealing environment for physicians and people wanting to work in such an environment. Consistent communications between a healthcare organization, employees, and physicians excels with an active branding strategy (Caramenico 2012). Allowing employees and physicians to engage as participants in the brand BLAH BLAH refines brand to other An illustration of a billboard advertising a cardiac physician, top rated heart hospital program all branded with the healthcare organization brand provides recognition for multiple stakeholders all encompassed under one brand

So after the main concept is detailed to the doctor through VAF (Visual Aid Folder), the MR (Med Rep) leaves behind a creative with a view to reinforcing the brand message in the minds of the doctors.