Medical Tourism Promotional Action Plan Essay

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds.

The homogeneous, well-educated, and relatively affluent target segment is easy to market to since the core message of trust can be used across the board as the customers have a common life experience and background.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Why does your health care practice needs a marketing plan? The same reason every other organization needs a marketing plan to stay competitive with the local market and surrounding healthcare providers. Joel Ellis, president of Practice Builders has a list of reasons why medical centers, clinics, and hospitals need a marketing plan. The main reasons why healthcare practice needs a marketing plan as outlined in the video are (a) plan nothing, nothing is what you accomplish, (b) financial investing, (c) there are risk to an organizations financial bottom line, and reputation, and marketing can’t be done on a sometime

COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.

Here, we look at the major geographic, demographic, psychographic, and behavioral variables. Below, you can see the target market of A&F. Geographic: U.S.A, Canada, England, Spain, Denmark, Italy, Germany, France, Hong Kong, Singapore, Japan Demographic: Age 15-28 Psychographic: Personality - Extrovert, Stylish Social class - Upper middles, Lower uppers, Upper uppers

heir focused target customers spends more time online than with traditional media channels due to the fact the young adults grown up with the online channels. Social Networks, web sites, and media channels are could be the main communication area. Additionally, social media sites, such as Facebook, Twitter, and Google+, allow them to engage with customers, also using media streaming channels could be an effective advertising method.

Mourdoukoutas. He explains that globalization has created many new opportunities open markets create, and the efficiencies they now operate in. Communication is now efficient and effective, which of course is all good for our economy (Mourdoukoutas, 2011). Many patient have great success, but there are negative side for our economy as well. Along with new opportunities come new risks. Although the way we communicate has reached new levels, communication in a foreign country with medical staff that may not speak English is a big problem. How would you verify the reason your there and confirm important medical

This essay will explore a needs orientated approach to the care that is delivered to a patient and examine the significance of the use of models and frameworks in the nursing process. It is intended to identify a patient with biopsychosocial needs that requires nursing intervention. Their holistic plan of care will then be critiqued in relation to the nursing model and framework utilised by the nursing staff.

target market. Their age is usually greater than 45, and they are married couples that own a

Medical tourism is trending as time goes on and as the population increase throughout the world. Medical tourism is a concept where individuals from their native countries visit foreign countries to receive the medical attention they need that is not available in their native country (CDC, 2016). This is further divided into outbound and inbound, inbound refers to the patients coming to the country and outbound refers to the individuals leaving the country (Horowitz et al, 2007). First world countries tend to hold most medical tourism out of all the other countries due to the perception of better medical care but it comes at a very high cost thus developing countries are building state of the art medical facilities to attract the attention of international patients. Countries such as Canada, USA, Singapore, Dubai etc. rake in most of the medical tourism in the world (Franzblau et al, 2013). However with developing countries making power plays, synergistic factors regarding medical tourism are changing at a very fast pace, some factors include low-cost treatment, quicker surgical periods, a boost in the economy, increase hospital revenue and enhance efficiency with fewer regulations (Pashley H.S, 2012). Conversely, some tensions that arise with medical tourism are the possibility of illegal procedures, consumerism of health care, lack of medical records, and Black market organ (Pashley H.S, 2012). Canada plays a very crucial part in medical tourism, both positive and negative; hence, this stakeholder analysis will focus on Patients, Medical Facilities and Medical Tourism Operators that play a major role in the success of medical tourism.