Medical Tourism in the International Market

As the new vice President of Mayo Clinic, conducting a marketing plan is a must in order to make a better tomorrow for this clinic. Before targeting any specific country, Mayo Clinic needs to increase its brand awareness. If people overseas do not know about them, they will not trust them. Therefore, they will be unwilling to leave their current healthcare and physician. The countries that need to be targeted are countries with poor to no healthcare system. As the case stated, people simply are unwilling to leave their home country to obtain medical care elsewhere. They would much rather stay with their private healthcare and physician that they already feel comfortable with. Unless it is for a big operation or something that is extremely costly, international patients will just not consider coming to the U.S. Yes, word of mouth is the most powerful marketing tool, but when dealing globally, it just doesn’t help as much.

Globalization in healthcare is a topic that has been the subject of many debates worldwide. While practically the entire world is becoming a global village due to globalization, the healthcare industry was considered to be invulnerable to this trend. This was attributed to the fact that healthcare is a service industry, where service is delivered on area of purchase. However many developments not only in the healthcare industry but in the entire economical sphere as a whole have seen the aspects of globalization. As a result globalization in the healthcare industry is a common phenomenon in the contemporary world. As the healthcare industry across global boundaries becomes increasingly intertwined,

Reid’s goal is not only to compare health care, but to discover solutions for America within foreign models. Like many Americans, Reid is quite dissatisfied with the U.S. health care system. Even more, he is perplexed by how an industrialized, wealthy nation like the United States could rate so poorly in comparison to other nations. “With the help from many scholars and the Kaiser Family Foundation I traveled the world searching for a prescription to fix our country’s seriously ailing health care system” (8). While simultaneously seeking care for an injured shoulder, Reid is able to personally experience various health care systems, seeking elements that could help America.

Health care is the upkeep and improvement of physical and mental well being. It is conveyed by experts in united health, dentistry, birthing assistance obstetrics, medication, nursing, optometry, drug store and other care suppliers. It alludes to the work done in giving essential care, optional care, and tertiary care, and in broad daylight health. The United States alone populates 314 million individuals, out of this unbelievable number just 60 million were uninsured. There are three significant issues in healthcare today; billions of dollars are continuously squandered and costs are soaring, the trade commercial center, and unnecessary care and endures motivation by the way we pay for care.

Healthcare in the United States is rooted in the private sector. The private sector directly funds 56% of the expenditures through private health insurance, household expenditures and copays, and other private expenditures. (CMS, 2014) The US healthcare system can thank the private sector for providing much strength such as new diagnostic technologies, innovative treatments and procedures, and dynamism. American hospitals and physicians are regarded internationally as being of high quality. Americans can also be proud that the physician- patient relationship is among the most trusted and valued relationships in the country. By allowing the private sector to take a lead role in the healthcare system, the United States values

The healthcare industry is unlike other industries, it is complex and complicate which requires high fixed costs and intense investment in capital and labor expenses. Innovations that improve the proposition of health care such as lower costs and better outcome without a substantial wait time can be timely. While the costs of health care are expensive in the United States, people find an alternative way to access medical care and procedure in a foreign country. The phenomenon when people travel to another country seeking medical treatment or procedure is considered "medical tourism." Medical tourism is not a new concept, "the rise of neoliberalism and economic globalization in the past few decades has resulted in health care being increasingly

The health care industry Provides health products and service which involved the leading technology of life science. It is a fast-growing industry and will continue to grow in the future because of the increasing request to the advanced medical care. The Global Industry Analysis (GIA,2009) predicted that the prescription drug market is value around $897 billion in world economy in 2015, and Asia-Pacific region is expected to have highest growth in prescription drugs.

Outsourcing has grow to be probably the most healthcare neighborhood's buzzwords. Outsourcing healthcare and the associated choices has established as a strong process for reinforcing wellbeing facility overall efficiency and enhancing first-rate of offerings (Zhiarfar et al., 2017). Healthcare organizations adopt outsourcing answers for the same explanations as in other sectors: looking out performance, satisfactory, and profitability features. Nonetheless, in healthcare items, outsourcing is a part of quantity bendy systems to comply expertise (chiefly in bigger businesses together with instructional scientific facilities) seeking to reply to demand flotation's, care this is an increasing number of tricky, and to the linkage among

There is concern regarding the cost of surgical treatment and costs associated with emergency, remedial and social care costs for patients Lunt & Mannion 2014). The health care services may be cheaper for the medical tourist based on the country of treatment. The benefits of human resource with exporting countries that utilize medical tourism, is the ability to attract health

The insurance companies have changed the ways that they fund healthcare and how much they will pay for each individual procedure, which is the second factor influencing healthcare today that will be presented. With all of the new stipulations and rules that have been created, hospitals and clinics must now jump through numerous hoops in order to obtain the full pay out for services rendered. There are certain

As the many cultures and societies across the world change, the spread of healthcare changes, as well. Through research, we are able to compare both the benefits and disadvantages of various types of healthcare across the world. By studying trends and applying current knowledge, we can predict what the future holds for medical care in both our own country and other countries.

At this particular stage, it is impossible for governmental entities to effectively regulate each and every instance of health care service. This facet is particularly true for cases of international health care services. There are several different types of health care services provided for international travelers. The lack of effective regulation of these services can actually aid a number of different consumers in different ways.

Claim: Seeking healthcare abroad is growing among Canadians and providing them with good quality of care.

Cultural values in the Chinese society are extremely official and valued very highly. Businesses that are supplying these type of health care products are in their peak revenue seeking time. With bigger and better sales and advertising to attract those customers to come back as well as attract them to send their purchases overseas with many companies now shipping overseas when previously they only shipped inside of Australia. E-Tailors like Taobao or T-mall, are now popular platforms for getting Australia brands like Blackmores and Swisse into the Chinese marketplace, often at prices well above Australian retail. (The Age, 21 August 2015). With having perfect health and wellbeing being the main goal greater amount of money is now being spent in this sector. Because of the increased attention to health care products over such things as social media platforms of how a person should look more and more Chinese consumers are putting more money into this sector and caring for their health more.

Identifying issues that contribute to the difficulties associated with healthcare delivery is easy. There were plenty of issues we already anticipated, and many arose during our research into our white paper topic. The real difficulty was identifying the starting point from where a solution could begin to be engineered. With the global economy being so integrated, the