Medicl Prduct Company

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Harvard Business School 9-694-065 Rev. March 17, 1995 Medical Products Company At the beginning of their three-day meeting in March 1990, Mr. Roberto Hausman, the president of the Disposable Devices Sector of the Medical Products Company (MPC), welcomed the group assembled around the conference table. This promises to be a very productive meeting. A window of opportunity has opened up for us, and it appears that we finally have a chance to resolve, once and for all, some of the issues our European organization has been struggling with over at least the last six years. The recent acceleration in the projected growth rate for our hypodermic and diabetic products makes it possible to discuss possible changes without having to…show more content…
MPC's International Organization MPC was a major supplier of diagnostics systems and disposable medical devices to health care institutions such as hospitals, physician's offices, clinical laboratories, and pharmacies. In 1990 the combined sales of its two product sectors, Disposable and Diagnostics, were slightly over $2 billion (Exhibit 1 provides a summary of financial information). After a decade of rapid growth, MPC's sales outside the United States now approached 40% of the total, two-thirds of which took place in Europe. Professor Robert H. Hayes prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and numbers have been disguised. Copyright © 1993 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call (800) 545-7685 or write the Harvard Business School Publishing, Boston, MA 02163. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 This document is authorized for use only by Christiana Brownell ( Copying or posting is an

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